WASHINGTON--(BUSINESS WIRE)--NBC Entertainment Chairman Robert Greenblatt will participate in a keynote conversation with comedian Chris Hardwick at NAB Show on Tuesday, April 25 in Las Vegas. NAB Show, held April 22-27, is the world’s largest convention encompassing the convergence of media, entertainment and technology.
Fresh off of hosting NBC’s hit new game show “The Wall” and announcing the forthcoming NBC series “The Awesome Show,” Hardwick will lead Greenblatt in a discussion that will provide insight into the mind of a network chief, focusing on success in a digital age. The session, titled “Keynote: NBC Chairman Robert Greenblatt in Conversation with Chris Hardwick,” will delve into the art of 52-week programming; creating appointment viewing; on demand and mobile content distribution; viewing trends; and how television's big new hit, “This Is Us,” was launched to record-breaking results.
“NBC has had an extraordinary run under Bob Greenblatt, illustrating the power of both creative leadership and broadcast television itself,” said NAB President and CEO Gordon Smith. “We look forward to hearing from Mr. Greenblatt as he shares his professional perspective on what makes television content shine in an increasingly competitive media landscape.”
One of the most influential television executives of the decade, Robert Greenblatt has been chairman of NBC Entertainment since January 2011. Under Greenblatt's leadership, NBC regained its #1 status in the key 18-49 demographic after a decade in last place. NBC has won the last three 52-week broadcast seasons and is on track to win the ’16-’17 season. The network has also won five consecutive November sweeps and six consecutive summers in adults 18-49. "This Is Us," the biggest new hit on television, joins a wide range of leading alternative shows, including "America’s Got Talent," "The Voice," "Little Big Shots," and "American Ninja Warrior," as well as the two biggest sports franchises, Sunday and Thursday Night Football.
In addition, Greenblatt has vastly grown the company’s studio operations, revitalizing Universal Television with hits including award-winning shows “Unbreakable Kimmy Schmidt,” “Master of None,” and “The Mindy Project;” as well as launching Universal Television Alternative in 2016, which has already produced network hits “The Wall” and “Better Late Than Never,” with the much –anticipated Jennifer Lopez project “World of Dance” premiering this summer.
Prior to joining NBC, Greenblatt served at the helm of Showtime, where he was responsible for some of the network’s biggest hits, including “Weeds,” “Dexter” and “Shameless.” At Fox earlier in his career, he helped deliver groundbreaking primetime programming from “Beverly Hills, 90210” to “The X-Files.” Greenblatt also produced the Golden Globe Award-winning television show “Six Feet Under,” as well as the Tony Award-winning Broadway show “A Gentleman's Guide to Love and Murder.”
Chris Hardwick is founder, CEO and creative head of Nerdist, a media enterprise under the Legendary Digital Network that encompasses the Nerdist.com website, YouTube channel, and a podcast network of 49 shows that includes Hardwick’s own successful Nerdist Podcast, which he continues to host weekly and garners over 5.5 million downloads per month. In addition to his NBC projects, he also serves as host and executive producer of Comedy Central’s two-time Emmy Award-winning nightly comedy game show @midnight and host and executive producer of several AMC programs, including Talking Dead and the upcoming series Talking with Chris Hardwick.
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About NAB Show
NAB Show, held April 22-27, 2017 in Las Vegas, is the world's largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.