NEW YORK--(BUSINESS WIRE)--Today Time Inc. (NYSE:TIME) and Speakr, one of the founding companies in the influencer space, have teamed up to build an editorially led influencer community, Time Inc. Connect, which is powered by Speakr’s influencer media-buying platform.
In addition to creating editorial social content and extending the diversity of voices around Time Inc. brands, Time Inc. Connect’s influencers will work closely with Time Inc. editors and will benefit from cross-promotion through the brands’ social channels.
Time Inc. Connect also gives marketers access to the select community of influencers with whom Time Inc. editors have relationships, and those influencers can provide native social distribution for marketing partners seeking high-visibility solutions. The collaboration with Speakr further enhances Time Inc. Connect’s current influencer offering with top talent content creation powered by advanced influencer analytics and technology.
“By identifying and mobilizing our contributors and influencers who share our editorial voice and journalistic mission, we are extending the Time Inc. brands and are showcasing distinctive content from a carefully selected group of creators that have their own unique voice and trusted audience,” said Will Lee, Group Digital Director, Entertainment, Sports and Style at Time Inc. “We’re excited to team up with Speakr to develop fresh content experiences with these new digital creators.”
“We’ve spent the past six years building a next-generation influencer marketing platform, and while influencer marketing is now a part of nearly every advertiser’s media plan, the space is massively fragmented, and marketers are still concerned about influencer selection, measurement, compliance and quality control,” said Marco Hansell, CEO of Speakr. “By powering Time Inc. Connect we are building a content creation community that is unique to Time Inc. and that combines the trust, curation and quality of their advertising offerings with best-of-breed influencer capabilities.”
Speakr’s platform expands the reach of Time Inc.’s diverse portfolio by granting it the ability to go beyond traditional “look and feel” influencer selection to pinpoint influencer content qualities such as tone or personality. Time Inc. Connect will also be able to leverage Speakr’s technology to forecast reach and engagement with new accuracy, for fail safe campaign planning.
Regina Buckley, SVP, Digital Business Development & Business Operations at Time Inc., commented, “Time Inc. Connect enables us to combine our high editorial standards with real measurement and analytics that we don’t believe other media companies can match. We are excited to leverage this powerful combination of assets for both our editorial teams and our marketing partners.”
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading content company that engages over 150 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as more than 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.
Based in Hollywood, California, Speakr is one of the leaders and founding companies within the influencer marketing space. Speakr has been marrying technology and social psychographic data with highly creative content for the biggest brands, agencies, and publishers since 2010. Through a fully built influencer media-buying platform that aggregates 6,000 data points per influencer, Speakr enables advertisers to activate and sell their own influencer marketing programs and custom-built networks with the same control, scalability, and predictability of traditional media buying. With unmatched innovation and award-winning campaign creation, 90% of all Speakr campaigns over deliver to surpass client goals and KPIs.