NEW YORK--(BUSINESS WIRE)--Centron, a full-service, wholly integrated healthcare communications firm and recipient of Med Ad News Agency of the Year in 2016, announced today the appointment of David Stolzer as Senior Vice President, Digital Strategy and Innovation.
In his role at Centron, Stolzer will be tasked with managing all digital programs and strategy for the agency, spearheading innovative initiatives for client and brand teams. Additionally, Stolzer will work to optimize the agency’s digital processes, creating greater efficiencies and strengthening Centron’s capabilities across all disciplines—Advertising, Medical Education, Public Relations and Market Access. Stolzer will report to Celine Vita, President of Centron Advertising.
“Digital communications are a critical part of successful multi-channel marketing strategies, especially in today’s evolving landscape,” said Marcia McLaughlin, Chief Executive Officer of Centron. “David’s digital expertise and tactical experience will be an incredible asset to Centron, and to our clients, as we work to achieve their commercial goals.”
Stolzer brings to Centron a wealth of digital knowledge and health experience from his work in the pharmaceutical industry, spanning over 20 clients and 40 brands, in areas such as oncology, diabetes and cardiology. Most recently, Stolzer served as Vice President, Digital Strategy, at Daggerwing Health, where he provided strategic digital insights and direction across more than a dozen clients and developed an intranet site that offered continuing education for agency team members.
Prior to Daggerwing, Stolzer was Associate Director, Digital Strategy and Design, at BGB Group, where he led new business opportunities and restructured the agency’s departments to find efficiencies and improve processes.
Centron is a full-service medical communications agency offering senior-level strategic expertise across a range of therapeutic areas in advertising, public relations, medical education and market access. Centron’s senior staff has over 300 years of combined healthcare experience and is committed to building bold, effective, and synergistic communications. Centron is a HealthSTAR Communications company based in New York, NY, and Centron is also the US lead agency for the Centron Global Network. Learn more at www.centroncom.com.
About HealthSTAR Communications
HealthSTAR Communications is dedicated to helping pharmaceutical clients engage more effectively and efficiently with healthcare professionals. As a full-service communications company that has been partnering with the pharmaceutical and medical device industry for 27 years, HealthSTAR Communications maintains an innovative network designed to provide a comprehensive portfolio of healthcare marketing services. With headquarters in Mahwah, New Jersey, HealthSTAR’s subsidiaries include HealthSTAR Fusion Group, HealthSTAR Strategic Engagements, HealthSTAR Clinical Education Solutions and Centron Advertising, Medical Education, Market Access and Public Relations. Learn more at www.healthstarcom.com.