BizVibe: Activewear Companies Are Reaching Out to Underserved Markets

Overview of recent developments in the global activewear market. (Graphic: Business Wire)

LONDON--()--Many companies large and small are innovating and entering new segments of the activewear market. Details on these developments are some of the most talked about stories this week on BizVibe. BizVibe is the world’s smartest B2B marketplace and allows users to discover high quality leads, contact prospects, and source quotes. Register today to connect with over seven million companies around the globe.

Nike’s Plus-Size Line is the First of its Kind

Nike has launched a plus size line offering women’s athletic gear in “extended sizes” to cater to a more diverse range of customers and body types, making it the first major commercial athletic apparel brand in the world to incorporate plus sizing into its products. The line was launched in early March 2017 and includes more than 200 products.

The women’s plus-size clothing market has long been underserved. In the US, the average woman reportedly falls between a size 16 and an 18, the lower end of plus or extended sizing, but the majority of clothing stores only carry up to size 12 or 14. However, plus-size female shoppers are actually major consumers of clothing despite their limited options, bringing in billions of dollars for the US clothing industry alone. If more workout clothing brands and women’s clothing brands in general embrace the women’s plus-size clothing market, it is sure to undergo radical change, catering to a more diverse consumer base and bringing in greater profits.

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Nike Unveils Pro Hijab for Athletes

In other Nike-related news, the sportswear giant recently revealed its new Pro Hijab for athletes, making it the first large industry player to produce a hijab for Muslim women. Designed with input from Muslim athletes, the product is made to be lightweight, breathable, and secure.

The company’s product and the ad campaign surrounding it have not been without controversy, and a number of people have criticized both on social media. However, many are excited to have a new option when looking for a high-performance hijab, as well as greater visibility for female Muslim athletes. Nike’s move into this market will likely serve the company well, and encourage others to enter it as well.

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Exciting Activewear Startups You Should Know About

Activewear is more popular now than ever before. From running, to yoga, to weightlifting, there’s athletic clothing to suit every sport or activity out there. Startups are increasingly edging their way into the market, taking a piece of the pie away from big corporations and brands by catering to under-served consumer segments and offering one-of-a-kind athletic products.

These companies are coming up with innovations such as clothes with biometric tracking and an accompanying app from Athos, or garments infused with gold particles by Rhone. They are also providing more options to people who are looking for products made to suit their needs, such as plus-size clothing from Fractal 9. Startups like these are bringing greater variety and competition to the market.

View BizVibe’s favourite startups in the textiles industry

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Jesse Maida
BizVibe Media & Marketing Executive


Jesse Maida
BizVibe Media & Marketing Executive