BLOOMFIELD, Conn.--(BUSINESS WIRE)--Global health service company Cigna (NYSE:CI) today announced it has signed on as the Official Health Insurance Provider of the National Hockey League® (NHL®) in the U.S. and will be the Presenting Sponsor of the NHL’s Every Save Counts™ campaign. The campaign is part of the NHL’s annual, year-round Hockey Fights Cancer™ effort to raise money and awareness for national and local organizations involved in cancer care and research.
As part of the Every Save Counts™ program, Cigna will donate $1 to Hockey Fights CancerTM for every save made during an NHL game throughout the 2016-17 NHL season, including the 2017 Stanley Cup® Playoffs. In addition, for every online donation of $25 or more to Hockey Fights CancerTM, Cigna will match, dollar for dollar, for a total donation of up to $100,000. All such donations will be received by the National Hockey League Foundation in respect of the Hockey Fights CancerTM initiative.
The partnership will help deepen the NHL’s relationship with Cigna, the League’s benefits provider for the past 19 years. “It’s an honor for Cigna to partner with the NHL in support of Every Save Counts. Cancer touches the lives of so many of our families, customers, and communities, and we’re proud to show our commitment to helping those around us who are battling this disease,” said Mike Triplett, president, U.S. Markets.
“This platform will reach millions of fans worldwide, allowing us to drive a proactive approach that helps fight cancer, and raises money for cancer research,” said Stephen Cassell, chief global brand officer for Cigna.
Hockey Fights Cancer™ is a charitable initiative founded in December 1998 by the National Hockey League and National Hockey League Players’ Association. It is supported by players, NHL member clubs, NHL alumni, the NHL Officials’ Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America.
To date, through the Hockey Fights Cancer initiative, the NHL's U.S. and Canadian charitable foundations, NHL supporters and fans have donated more than $16 million to support national and local cancer research institutions, children's hospitals, player charities and local cancer organizations.
“For nearly 20 years, the NHL, its member clubs and our great players take tremendous pride in our commitment to the fight against cancer. This effort has expanded with the incredible support of the entire hockey community, including our amazing fans,” said Keith Wachtel, executive vice-president & chief revenue officer. “We welcome Cigna, a leading health care provider, to the NHL family and appreciate their support to help enhance the Hockey Fights Cancer initiative.”
As part of the sponsorship, Cigna will be engaged in Every Save Counts awareness efforts with NHL teams in 10 cities, including the Anaheim Ducks, Boston Bruins, Chicago Blackhawks, Dallas Stars, Nashville Predators, New Jersey Devils, Philadelphia Flyers, St. Louis Blues, Tampa Bay Lightning and the Washington Capitals. Awareness will take place all season-long, culminating in NHL’s Hockey Fights Cancer Awareness Month in October and November. Fans are encouraged to watch for updates in each market to see how they can get involved in the fight against cancer.
Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has more than 90 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.
About the NHL
The National Hockey League (NHL®), founded in 1917, is celebrating its Centennial anniversary in 2017. The year-long celebration pays tribute to 100 years of NHL hockey by honoring the past, commemorating the present, and celebrating its future. In 2017, the League will also celebrate 125 years of the most revered trophy in professional sports – the Stanley Cup®. Comprised of 30 Member Clubs, the NHL is represented by players from more than 20 countries across team rosters. Each year, the NHL entertains hundreds of millions of fans around the world. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN in the U.S., Sportsnet and TVA in Canada, and Viasat in the Nordic Region. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™, and on NHL.com, available in eight languages and featuring an enhanced statistics platform powered by SAP, providing the definitive destination for hockey analytics. The NHL is committed to giving back to the community through programs including: Hockey is for Everyone™ which supports nonprofit youth hockey organizations across North America; Hockey Fights Cancer™ which raises money and awareness for hockey's most important fight; NHL Green™ which is committed to the pursuit of sustainable business practices; and a partnership with the You Can Play Project, which is committed to supporting the LGBT community and fighting homophobia in sports. For more information, visit NHL.com.
About the National Hockey League Foundation
The National Hockey League Foundation is a US private foundation that is exempt from Federal income taxation under section 501(c)(3) of the Internal Revenue Code of 1986, as amended. The National Hockey League Foundation is located at 1185 Avenue of the Americas, 15th Floor, New York, NY 10036. A copy of the latest annual report can be obtained from the National Hockey League Foundation or from the Office of the New York Attorney General by writing the Charities Bureau, 120 Broadway, New York, NY 10271. The National Hockey League Foundation has made contributions to other organizations, and a list of all organizations that have received contributions during the past twelve months may be obtained from the National Hockey League Foundation.
NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and Hockey Fights Cancer name and logo and Every Save Counts are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2017. All Rights Reserved.