BRIDGEWATER, N.J.--(BUSINESS WIRE)--TalentFirst, a leading provider of cloud-based workforce tools to modernize performance management, today officially announced the appointment of Julie Zadow as Chief Marketing Officer. In this newly created role, Zadow will lead all aspects of TalentFirst’s global marketing strategy, including branding, demand generation, communications and product marketing. She will report directly to CEO Rishav Gupta.
Zadow brings more than 20 years of experience to TalentFirst. Most recently, she served as vice president of marketing and executive director of WorkHuman at Globoforce, the world’s leading provider of social recognition solutions. At the helm of WorkHuman, Zadow spearheaded the movement to galvanize organizations and leaders worldwide to create a more human workplace, and hosted the WorkHuman live conference in 2015 and 2016. An accomplished thought leader and communicator on workforce issues, Zadow has been a featured HR conference speaker and contributor and was also recently named among the top “Women in HR Technology to Watch” by Recruiting Daily.
“TalentFirst is on a mission to create workplaces infused with relevant, real-time feedback, targeted coaching and meaningful collaboration, so organizations can truly enable modern performance management. As a recognized expert in marketing with a deep understanding of the human capital management industry, Julie is the ideal CMO for TalentFirst,” said Rishav Gupta, CEO. “I’m extremely confident in this next stage of growth we will achieve in the months and years ahead.”
Earlier in her career, Zadow held several executive marketing positions with Harte Hanks and Aberdeen Group, as well as marketing leadership roles with Yankee Group, MIT's Technology Review Magazine and Linkage, Inc.
“The world of work has changed, and the innovation required for growth only manifests when organizations communicate and collaborate with authenticity, transparency and agility,” said Zadow. “TalentFirst has leveraged its longstanding industry expertise to pioneer a solution that solves for modern performance management at scale. I look forward to bringing my energy and expertise to TalentFirst during this exciting period of growth.”
TalentFirst is committed to delivering solutions to transform how employers engage employees and achieve superior business results. Through its flagship TalentFirst® software solution, the company provides cloud-based, mobile-first tools to encourage continuous communication and coaching, enable real-time feedback and recognition, and keep managers, employees and teams actively connected and collaborating to impact performance. To date, TalentFirst has been adopted by more than 30,000 users around the world, helping Fortune 500 and mid-market companies engage their teams to create real business impact through their talent. Learn more about TalentFirst on LinkedIn, Twitter or Facebook.