United Capital’s FinLife Partners Launch Exceeds Billion Dollar Target

More Than $3 Billion in Assets under Contract Signed onto Platform since April 2016

NEWPORT BEACH, Calif.--()--United Capital Financial Advisers, LLC (“United Capital”), the first national financial life management firm, celebrates $3 billion in assets under contract1 signed with its FinLife Partners division in less than one year. Last April, United Capital launched FinLife Partners, the nation’s first fully integrated wealth management operating system. Independent advisers are able to license United Capital’s proprietary Financial Life Management suite, open architecture investment platform and integrated middle office with personalized on demand coaching. In the same way Amazon Web Services became the operating system (OS) for many companies, FinLife Partners makes the United Capital wealth management operating system available to select third-party firms.

Rapid early adoption

The company has tripled its initial one year target of $1 billion and has signed more than $3 billion in assets under contract and developed a robust pipeline of potential platform users. The firm expects to sign an additional $10 billion to $15 billion in assets under contract in 2017, significantly more than the original $5 billion target.

The initial 10 firms have been established as a Founders Group that represent a national footprint from east to west, including Boston, Houston and Sacramento. They range in size from below $200 million to upwards of $1 billion in assets under management and represent seasoned advisers inherently focused on their clients. Each firm in the Founders Group has chosen FinLife Partners’ platform with the aspiration of building a stronger firm that will help them dominate in its respective markets and expand its footprint. The Founders Group will meet regularly to provide input on enhancing the FinLife Partners offer even further.

A shared vision

“We built United Capital with the help and insight of the advisory firms we acquired and have taken the same approach here. These early adopters represent a diverse range of firms that share United Capital’s vision of moving financial advice beyond money management to measure, track and benchmark people’s entire financial lives,” shares Joe Duran, founder and CEO of United Capital. “While the industry is moving faster than most can react, we are making the first fully-integrated wealth management OS available for other advisers to run their businesses on so that they can compete and win in an ever competitive world.”

Results are in

Those firms that have completed the FinLife Partners onboarding experience, which includes robust training, coaching sessions and systems conversion – all managed by United Capital – have introduced Financial Life Management to clients with immediate success. The first two FinLife Partners firms have already added over $1 million in expected top-line revenue growth in just four months – and that’s by simply changing the way they currently charge their existing clients. Firms have also transitioned clients into United Capital investment strategies for increased efficiency in their operating model. On average, United Capital offices that joined after 2011 have realized top-line revenue growth of nearly 25 percent, and pretax earnings increases of approximately 28 percent in the first 12 months after transition2.

Technology that enables human advice

“With the launch of FinLife Partners, United Capital expanded their toolset to a broader group of advisors, including larger firms like Seaward Management in Boston. This offering can be valuable in helping advisors become more future-ready because it marries goals-based planning with technology,” said David Canter, head of the RIA segment at Fidelity Clearing & Custody Solutions.

"Since starting our advisory business in 2010, we grew to over $850 million in assets but realized we lacked scale and the ability to bring the same experience to every new client," said Dean Barber, CEO of Barber Financial Group, which is based in Lenexa, Kansas. "FinLife Partners is exactly what I was looking to create on my own, but it gave us the opportunity to tap into an experience and process that already exists and is proven. I view this as a way to serve our clients and create a destination firm for recruiting and acquiring other advisers."

Parties interested in joining the next FinLife Partners live demonstration on Thursday, April 6th at 12:30 PM EDT (9:30 AM PDT) are invited to register by clicking here.

About United Capital Financial Partners

United Capital Financial Partners, Inc., the parent company of United Capital Financial Advisers, LLC (“United Capital”) and its consulting affiliate, is an independent financial life management firm. United Capital is a Registered Investment Adviser (RIA) offering client objective advice and an open architecture platform that enables a wide array of investment management solutions tailored specifically to client needs. Today, United Capital has approximately $17.9 billion in assets under management and 80 offices nationwide. For more information, please visit www.unitedcp.com or www.joinunitedcapital.com.

This release contains forward-looking statements. Forward-looking statements can be identified by words such as “anticipates,” “intends,” “plans,” “believes,” “estimates,” “expects” and similar references to future periods. Forward-looking statements are based on our current assumptions, and the actual results may differ.

Fidelity Clearing & Custody Solutions ("Fidelity") is an independent company, unaffiliated with Seaward Management and United Capital Financial Partners, Inc. The information and opinions expressed herein are solely those of the author and in no way represent the advice, opinions, or recommendations of Fidelity. There is no form of legal partnership, agency affiliation, or similar relationship between Fidelity and the third party companies referenced in this announcement, nor is such a relationship created or implied by the information found herein. Fidelity has not been involved with the preparation of the content supplied herein and does not guarantee or assume any responsibility for its content. Fidelity Clearing & Custody Solutions and Fidelity Investments are registered service marks of FMR LLC. 796050.1.0

1 Assets under contract is defined as the collective assets under management of all outside advisers that signed a licensing contract with United Capital to use United Capital’s proprietary operating system.

2 Statistics derived from offices that joined United Capital from 2011 to 2015, after their transition period of 6 months. Results not guaranteed and may vary. More information regarding statistics available upon request.


Gregory FCA for United Capital
Jimmy Moock, 610-228-2125

Release Summary

United Capital’s FinLife Partners Launch Exceeds Billion Dollar Target; More Than $3 Billion in Assets under Contract Signed onto Platform since April 2016


Gregory FCA for United Capital
Jimmy Moock, 610-228-2125