SAN FRANCISCO--(BUSINESS WIRE)--Samba TV, the world’s leading provider of essential television insights, today announced that Christopher Scoggins, a senior executive at Oracle Data Cloud, has joined its Board of Directors.
"Chris is well known in our industry for his strategic thinking and data-driven decision-making. His experience building one of the largest programmatic data and attribution platforms offers our Board a perspective that will help greatly accelerate our current growth across key markets worldwide," says Ashwin Navin, CEO of Samba TV.
"The convergence of television and online video is one of the biggest themes in media today, yet it remains hampered by arcane measurement and limited analytics tools that create inefficiency for publishers and advertisers. With Samba TV, I see the potential to transform an industry with a cross-screen data platform that in many ways reminds me of the impact Datalogix had on the digital media industry during the rise of programmatic advertising,” says Scoggins.
For the last two years, Scoggins has managed global revenues, partnerships and strategy for Oracle Data Cloud, which he joined after Oracle acquired Datalogix in December 2014. He has also served as a Partner with Sequel Venture Partners, most recently on the board of directors of Yieldex, which was acquired by Appnexus in 2015.
In addition to taking a board seat, Scoggins personally invested in Samba TV and joins Samba TV’s existing investors August Capital, Mark Cuban and others.
About Samba TV:
Samba TV provides essential TV insights leveraging the most comprehensive source of real-time viewership data generated by its software applications within smart TVs, set top boxes, mobile devices, laptops and PCs.. Samba TV’s recommendation technology helps consumers discover new shows while giving brands holistic, real-time insight into viewership trends across broadcast, cable TV, OTT and digital media. Always in partnership with viewers, Samba TV helps advertisers activate cross-screen ads and measure the impact of TV and digital advertising. Numerous Fortune 500 advertisers connect their own first-party data to Samba through its privacy-compliant analytics platform populated with our proprietary household device map consisting of more than 200 million devices. Samba TV is headquartered in San Francisco and launched an EMEA HQ office in London last year with plans for more global expansion this year. For more information, please visit www.samba.tv or follow @samba_tv on Twitter.