LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global electronic goods packaging market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Sharan Raj, a lead analyst from Technavio, specializing in research on packaging sector, says, “Online retailers of electronic goods use different types of corrugated boxes depending on the product to be shipped. These boxes are made primarily to ensure the safety of the products transported in them. In addition, effective packaging is becoming one of the key business requirements in the e-commerce marketplace, thus fueling the growth of the market.”
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- Demand for innovative lightweight materials
- Premium packaging
- Growing preference for sustainable packaging solutions
Demand for innovative lightweight materials
Supply chain efficiency in terms of reduced cost and effective storage are critical to the vendors in the market. Lightweight packaging offers both, thus gaining traction in the market. Vendors are providing high-performance, lightweight corrugated, and containerboard grades because of cost reduction, better performance, and environmental concerns. For instance, in 2014, MWV Rigesa (now WestRock) launched the HyPerform line of Kraftliner and fluting paper, which is more tamper-proof and has a lower basis weight. This product is eco-friendly, ensuring a reduction of 10% in greenhouse gas emissions (GHG) and of 61% in water consumption.
Packaging is used as a marketing ploy by many vendors in the market. This helps them to differentiate their product in the market, thus saving cost on marketing. The increasing demand for premium packaging, especially for premium consumer products offers a basic indication of the high-end quality of the product inside. Vendors use expensive inputs, technologies, colors, and raw materials to develop premium packaging. Many consumers also buy these products as gifts, thereby driving the demand for premium packaging in the market.
“Retail giants such as Walmart are using this form of packaging in the premium brand segment to improve marketing activities. These boxes are placed at the point of sale to attract consumers,” says Sharan.
Growing preference for sustainable packaging solutions
Paper-based packaging is fully recyclable in most cases. Consumer product manufacturers prefer eco-friendly packaging materials as they promote sustainability. Paper can be recycled up to seven times, which gives corrugated manufacturers an advantage over other packaging products. Therefore, manufacturers are focusing on producing 100% recyclable corrugated boxes. For instance, in 2015, Mondi Containerboard launched the eco-friendly ProVantage Kraftliner Aqua and ProVantage Fluting Aqua paper that uses high-quality containerboard paper grades. These are water-resistant and eco-friendly.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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