READING, England--(BUSINESS WIRE)--Brand View, the leading global provider of price, promotion, product content and online product positioning analytics, announced today the launch of the company’s innovative price and promotion tracking tool, Brand View OnSite 2, for global pricing analysis.
"We are excited to launch this industry-leading pricing analysis capability to the global market. Brand View OnSite 2 is the culmination of disruptive technologies like advanced machine learning, big data, and automated product matching at an unprecedented scale, which are playing a key role to those who administer price and promotion strategies throughout the retail industry on an international level," says Daniel Burton, Founder of Brand View.
Brand View OnSite 2 integrates the company's market-leading price and promotions data and analytics into one, easy-to-use browser extension, delivering seamless access to product pricing and promotional data. The product also includes powerful features such as immediate access to pricing history and the ability to evaluate a retailer’s shelf page in terms of price, product position, product name and price competitiveness, that provide real-time insights on competitor pricing and promotional activity.
"Brand View OnSite 2 looks to be a real game-changer: it increases both the real-time relevance and usability of Brand View’s data and analytics," said Chris Perry, Director of eCommerce at WellPet, and Brand View Global Advisory Board member. “Both retail and brand pricing teams will now have simple and immediate access to price and promotion data actually presented to them at the digital shelf, making it easier for them to benchmark competitor activity and quickly react. The instantaneous visibility of pricing in the market that Brand View OnSite 2 offers makes the data integral to your day-to-day workflow. I can’t wait to see how they evolve and apply this lens to the other data they provide.”
Brand View OnSite 2 enables clients to stay ahead of the competition, delivering instant price and promotions analysis direct from retailers' websites, improving decision making and transforming strategic intelligence.
Brand View is the leading global provider of price, promotion, product content and online product positioning analytics.
We enable our clients, retailers and suppliers, to measure and manage their price position and nutritional proposition, communicate this to shoppers, increase their digital presence and ecommerce performance.
Trusted by the biggest names in the industry, Brand View’s easy to use, powerful analytics give clients an unparalleled insight into the competitor landscape.
Seamless coverage of online and bricks and mortar stores – including European, North American, Chinese, Australian and South American markets.
Easy integration of proprietary data facilitates the immediate benchmarking of value propositions, promotional strategies and online activity against competitors. Through instant, integrated insights, monitor price movements, promotions, product content changes, new product listings and ecommerce performance.