NEW YORK--(BUSINESS WIRE)--The globally renowned IP law firm Ladas & Parry LLP announced today that it has combined its Watch Services division with Ladas Domains, its leading provider of domain registration and protection services, to form Principium Strategies. The new company offers a wide range of brand monitoring surveillance tools, as well as domain name services with a focus on helping brands protect and monitor their intellectual property assets.
Principium Strategies offers a fully customizable suite of watch services including trademark monitoring, company name monitoring, digital brand monitoring, and other forms of oversight to protect intellectual property online and worldwide. In addition, Principium Strategies provides domain registration and maintenance, as well as highly effective domain acquisition and recovery support for a global clientele.
As more brands are confronting the challenges of protecting their intellectual property and trademarked properties in multiple jurisdictions with varying laws, and in the face of an increasing number of trademark filings that can be confusingly similar and objectionable to well-known brands, it is more important then ever to monitor and identify potential conflicts. Principium Strategies uses a combination of proprietary, automated systems that are powered by complex algorithms, with a trusted network of skilled analysts who can assess and add value to search results. One of only a few firms to offer brand protection and monitoring services, Principium Strategies offers enhanced flexibility, rapid delivery, comprehensive and accurate translations of goods and services globally, and robust quality control processes.
“By unifying Ladas & Parry’s Watch Services with Ladas Domains in a single organization, Principium Strategies, we consolidate our strengths and reinforce our unique role in the marketplace,” says David Grossman, Director of Trademark Services. “This is a natural progression from our earliest days of intellectual property protection and trademark surveillance, and Ladas & Parry’s continued innovation as the first law firm to enter the domain registration and protection arena. Our customized approach, that includes proven expertise, enhanced flexibility and exceptional responsiveness for our clientele, assists global brands in protecting their intangible assets including names, logos and ultimately, their reputations from unfair competition.”
“There’s a tremendous level of excitement associated with this transition,” added Dennis Prahl, President. “As a long standing member of the global IP community, we’re very excited to be on the cutting edge of brand surveillance and security. This new positioning allows us to efficiently bring the very best in brand surveillance and digital protection tools to our clientele as they navigate the new challenges inherent in today’s marketplace.”
Ladas & Parry has provided Watch Services for more than 70 years. In 2004, they launched Ladas Domains, filling a unique role in the marketplace as an ICANN-accredited private registrar associated with an IP law firm. Principium Strategies is the product of the consolidation of these complementary entities.
The new company name was chosen to reflect the Principium Strategies steadfast adherence to the first principles of brand protection, namely integrity, vigilance and innovation; “Strategies” articulates the organization’s comprehensive relationship-based approach, which is characterized by tailored individual attention, a high degree of flexibility, responsiveness, and a commitment to providing tools that meet current and emerging needs. More information can be found at PrincipiumStrategies.com.