DEERFIELD BEACH, Fla.--(BUSINESS WIRE)--JM&A Group today congratulates Kia Motors America (KMA) on the launch of its new prepaid maintenance plan Kia Care Essential, announced during the Kia National Dealer Meeting in Las Vegas, Nevada.
In keeping with Kia’s initiative of providing customers “Good,” “Better” and “Best” choices, the automaker added Kia Care Essential, a one-year 15,000 mile plan, to its already robust line of Kia Care Choice Maintenance Plans – administered by leading finance and insurance (F&I) provider JM&A Group – to offer Kia customers an affordable product.
Kia Care Choice Maintenance Plans offer vehicle owners multi-term mileage choices that best fit their needs and their budget. Additionally, selling prepaid maintenance plans for new and used vehicles in the F&I office or the Service Drive will continue to build customer loyalty and trust. The branded program also helps strengthen positive customer relationships, boost CSI, and increase parts and labor sales.
“Prepaid maintenance plans are a proven driver of service retention, customer satisfaction, service and parts revenue, as well as overall repurchase loyalty,” said Greg Silvestri, Executive Director of Service Operations, KMA. “By partnering with JM&A Group, we were able to refine our prepaid plans, create new marketing pages on Kia.com, and seamlessly integrate into our owner communication platform to deliver relevant and timely service reminder notifications.”
In addition to branded prepaid maintenance plans, the lineup of Kia Distinction products also includes Vehicle Service Contracts, Term Care Select, Road Hazard Tire and Wheel, Paintless Dent Removal, Certified Pre-Owned (CPO) and CPO Wrap. Today, Kia also has one of the fastest growing CPO programs with 65 percent of branded CPO owners returning to the brand for their next vehicle purchase.
“We are committed to providing Kia with quality F&I products and services that support their efforts to increase customer retention and revenue,” said Brian Walwyn, Vice President of Field Sales Operations, JM&A Group. “Our dedicated associates will continue to work with Kia on developing other growth opportunities to further improve performance and market penetration.”
Kia Distinction goes beyond branded products. It provides dealers with in-store support in the areas of Legal Compliance, Sales, F&I, and Fixed Operation. This, combined with Kia’s full-suite of products ensures process efficiencies and a superior customer experience that return the greatest results.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.
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About JM&A Group
JM&A Group was founded by automotive legend Jim Moran nearly 40 years ago and serves more than 3,800 automotive dealerships and retail outlets countrywide. The company is a division of JM Family Enterprises, Inc. headquartered in Deerfield Beach, Fla., ranked No. 21 on Forbes’ list of “America’s Largest Private Companies.” The diversified automotive corporation is also ranked on FORTUNE®’s list of 100 Best Companies to Work For® for the 19th consecutive year. For more information about JM&A Group’s products and services, contact us at 866-516-0968 or visit us online at www.jmagroup.com.
* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.