SAN FRANCISCO--(BUSINESS WIRE)--Volta Charging, the only media platform that powers electric vehicles for free, has won a 2017 Social Good Award in the Awareness and Environmental Initiative category from Cynopsis Media for powering the “Naturally Different” campaign for Arrowhead® Mountain Spring Water. The campaign was developed by Kinetic Worldwide and included advertising placement on Volta’s electric vehicle charging stations to promote Arrowhead® Mountain Spring Water’s commitment to environmental sustainability and stewardship.
The “Naturally Different” campaign brought free EV charging through Volta’s network across southern California and was designed to connect with and activate consumers at their point of purchase. The campaign was responsible for powering 430,000 EV miles, 17,500 total EV charges, saving 9,500 total gallons of gas, and planting 2,200 trees (based on carbon offset) through Volta EV charging stations. After the campaign, Arrowhead® Mountain Spring Water picked up double-digit lifts in brand consideration, purchase intent, and attributes related to the brand’s commitment to their community.
“We are thrilled to be recognized by Cynopsis for our partnership with Arrowhead® Mountain Spring Water, a brand that shares our commitment to social change and sustainability,” said Mike Schott, Senior Vice President of Media Sales at Volta Charging. “This award reinforces our belief that through smart technology, brands can captivate a targeted audience, influence social behavior, and provide a free service that positively impacts the community while delivering significant return.”
“Showcasing the Naturally Different campaign on EV charging stations was an opportunity to encourage doing good for the environment and for our neighbors in California,” said Pia Baker, Group Marketing Manager for Arrowhead® Mountain Spring Water. “Volta’s EV charging stations are not your ordinary billboards, they are placements that align with our values related to environmental stewardship and community support.”
"We are excited and honored to be recognized for our work on Arrowhead’s Naturally Different campaign. Using Kinetic’s Active Journeys framework to understand and appeal to Arrowhead’s target audience, we identified Volta’s unique platform as the perfect combination of medium and message for the campaign, best suited to promote Arrowhead’s position as a leader in sustainability. Not only were the EV charging stations contextually relevant to the campaign, the results were also overwhelmingly positive, from brand lift to point of purchase,” added Maureen McCloskey, Managing Director, from Kinetic Worldwide.
About Volta Charging
Volta is the only media platform that powers electric vehicles, for free. Powered by smart technology that people love, Volta helps brands establish trust and form deep connections with consumers more effectively than any other media alternative. Through iconic, dynamic displays, a revolutionary service, unparalleled breadth and depth of reach, hand-picked premium locations, and measurable results, Volta is positioned to challenge old media conventions—and transform communities in the process. Launched in 2010, Volta has become the most widely distributed, media sponsored, free electric vehicle charging network in the U.S., offering companies a platform to make communities more sustainable for future generations. Contact us at www.voltacharging.com.
Kinetic is the global leader in contextually connecting and activating audiences on the move. With over 50 offices in 30 countries worldwide, Kinetic has the scale, partnerships, and location expertise to deliver the most efficient and accountable media solutions. What makes us different is that we use insights, powered by data and technology, to understand the entire consumer journey, from the physical to the emotional. And we infuse these insights into everything we do to create innovative, relevant experiences that drive people to take action.
With roots in Southern California dating back to 1894, Arrowhead® Mountain Spring Water is sourced and distributed from the Pacific through the Rockies. In California, where the brand has been trusted for more than a century, 80 percent of the mountain spring water sourced in the state is distributed in California. Arrowhead supports environmental and water stewardship throughout Southern California. In addition to its watershed restoration work with Inland Empire Waterkeeper, Arrowhead has maintained a partnership with the Southern California Mountain Foundation for over two decades, enabling the organization to undertake hundreds of restoration projects in the San Bernardino and Angeles National Forests. To learn more visit: www.arrowheadwater.com.