NAPA, Calif.--(BUSINESS WIRE)--Benson Marketing Group, a leading wine and spirits marketing agency, is expanding its roster of clients with the addition of the BIVB – Bureau Interprofessionnel des Vins de Bourgogne. In the U.S., Benson will be representing Bourgogne wines across a full spectrum of activities including trade promotion, public relations and digital media.
“The United States is the number one export market for Bourgogne,” says Jeremy Benson, president of Benson Marketing Group. “But we see even more potential for telling the rich story of the homeland of Pinot Noir and Chardonnay through the individual stories of the producers and growers in the region. The regional and lesser known village wines, in particular, hold promise for segments of the retail and restaurant trade.” The full program of US market activities will look to focus on this message, in particular, across audiences.
The BIVB account complements Benson’s portfolio of domestic and international wine and spirits clients.
About Benson Marketing Group
Benson Marketing Group LLC is a leading wine and spirits marketing
agency integrating public relations, social media, trade promotion and
brand consulting services. It is the only wine and spirits-focused
marketing agency with offices in the dynamic epicurean markets of New
York City, Napa Valley and Lyon. For more information, visit the
www.bensonmarketing.com and www.bensonmarketing.fr