NEW YORK--(BUSINESS WIRE)--IPONWEB, an industry pioneer and world leader in the development of 1st-party media trading systems and infrastructure, announced today the hiring of Jana Jakovljevic as VP Business Development for North America. Jakovljevic will play a vital role in driving IPONWEB’s continued growth and revenue in the North American region, serving as the commercial lead for new clients. She will focus on developing strategic new client engagements for IPONWEB’s platform-related businesses, operating out of the company’s New York office and reporting to Joseph Meehan, GM for North America.
Jakovljevic has over 15 years of experience in the media, marketing, and technology sectors. Prior to joining IPONWEB, she was Global Head of Programmatic Solutions at Spotify, where she launched and oversaw their global programmatic strategy and offerings across display and video and played a pivotal role in pioneering programmatic audio. Previously, she worked at Rubicon Project as Head of Demand, International, where she played a foundational role in building their international buy side partnerships among ad networks, exchanges, DSPs and mobile partners.
Jakovljevic said: “As media consumption continues to shift rapidly to more devices and platforms, the technological demands of publishers and media owners to provide automated advertising solutions becomes increasingly more complex and nuanced. No company is better poised to tackle these challenges and deliver sellers greater control of their media monetization strategy than IPONWEB.”
Of the appointment, Joseph Meehan of IPONWEB said, “We are hearing more and more from publishers across all channels who are looking for greater control and security over their programmatic and audience monetization strategies. Jana brings tremendous supply-side knowledge and experience, first on the ad tech side at Rubicon Project and later on the publisher side, building out the programmatic offering and team for Spotify. We’re thrilled Jana is joining our team at this crucial time.”
IPONWEB is an industry pioneer and world leader in the engineering and operation of highly customized, real-time media trading systems for publishers, advertisers, agencies and innovative technology companies. With more than 12 years’ experience driving innovation in the ad exchange and real-time technology space, IPONWEB is the 'behind the scenes' technology provider that many of the world's leading industry players rely on to successfully power their media and data businesses. Visit www.iponweb.com to learn more.