LONDON--(BUSINESS WIRE)--Technavio has announced the top six leading vendors in their recent global higher education market 2017-2021 report. This market research report also lists 17 other prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
According to the research analysis, the global higher education market is expected to grow at an impressive CAGR of more than 20%. The market is characterized by the presence of many international, regional, and local vendors offering hardware and software to the higher education segment. Vendors are majorly based in North America and Europe. However, they are expanding to emerging regions to capitalize on the untapped market and the expansive consumer base in these regions. The number of vendors is growing significantly in Asia, especially in countries such as China, India, and Australia. Even the emergence of Southeast Asian countries in APAC is expected to have a significant impact on the revenue of vendors that are expanding to these regions. Vendors are offering functionalities such as easy customization at affordable prices to address unique needs of their target customers. This, in turn, will help them survive in the competitive market landscape.
“As more educational institutions observe an improvement in their ICT infrastructure, coupled with an investment in educational technology, the global higher education market will gain traction,” says Jhansi Mary, lead K12 and higher education analyst from Technavio.
The report also states that vendors in the market are adopting new strategies to attain a competitive advantage against other players in the market. Strategies include geographical diversification, inorganic growth in the form of mergers and acquisitions of other players in the higher education market, discounting options, and bundling of software to create software suites.
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Technavio’s education market research analysts identify the following key vendors:
Blackboard provides enterprise technology and solutions to the educational industry globally. The company offers a variety of solutions through latest technologies for K-12 and higher education such as Blackboard Mobile, Blackboard Analytics, Blackboard Collaborate, Blackboard Connect, and Blackboard Learn.
D2L offers an online integrated learning platform for learners in the healthcare, government, higher education, K-12, and enterprise sectors. It offers solutions through online and blended learning and content management. It also offers solutions through advanced analytics that helps in improving retention and outcomes.
Dell provides client computing devices, servers for enterprise customers, and networking solutions. It also offers peripherals, including monitors, printers, and projectors. Dell offers a variety of solutions for the K-12 and higher education segment, including solutions for collaboration, data management, and digital content creation. It also provides instructional technology, lecture capture, learning platforms, mobile, learning, and online assessment.
Ellucian provides software, services, and insights for higher education. It offers SIS, finance and HR systems, and recruiting and retention systems. It also supports the higher education community with a range of professional services, including application software implementation, training, education, and management consulting.
Pearson Education provides instructional curriculum services, and assessment and publishing services. The company's product and service offerings cater to Pre-K-12, K-12, higher education, and professional learning institutions. Pearson Education has set a benchmark in the market through its e-book and digital publishing market.
Samsung offers mobile communications, consumer electronics, and information technology and device solutions all over the world. The increasing demand for digital education tools has created numerous opportunities for device manufacturers and solution providers. Samsung offers a range of wearable technology devices in the market, including Gear S2, Gear fit, Gear VR. Enhanced developments in display technology have created numerous options for sharing information in educational applications.
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- Global Higher Education Testing and Assessment Market 2017-2021
- Global Higher Education Financial and HRM Market 2016-2020
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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