BTS Named Top 20 Sales Training Company by Training Industry for Fourth Year in a Row

STAMFORD, Conn.--()--BTS, a world leading strategy implementation firm, has been named to Training Industry’s 2017 Top 20 Sales Training Companies for the fourth straight year. This recognition speaks to the impact of BTS’ industry-leading sales training capabilities and disruptive thought leadership, as put forth in the recent book Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change. BTS’ sales work focuses on helping organizations change what or how they sell, driving strategic initiatives and providing on-going enablement support.

“The companies that earned their place on the 2017 Top 20 Sales Training Companies List have each demonstrated significant innovation in 2017, with a specific focus on improving the learner experience,” said Ken Taylor, president, Training Industry, Inc. “These companies are responding to evolving Expectations when it comes to modality, mobility and better use of learning technologies to enhance the sales training experience.”

“We’re continually grateful and humbled that our clients ask us for help solving their most pressing sales problems, and are honored that our collaborations with them have been recognized again by TrainingIndustry,” shared Lou Schachter, Global Head of the BTS Sales Practice and author of Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change.

According to Training Industry, selection to this year’s Top 20 Sales Training Companies was based on the following criteria:

  • Industry recognition and impact on the sales training industry
  • Innovation in the sales training market
  • Company size and growth potential
  • Breadth of service offering
  • Strength of clients served
  • Geographic reach

About BTS

BTS is a global professional services firm headquartered in Stockholm, Sweden, with some 500 professionals in 33 offices located on six continents. We focus on the people side of strategy, working with leaders at all levels to help them make better decisions, convert those decisions to actions and deliver results. At our core, we believe people learn best by doing. For 30 years, we've been designing fun, powerful experiences that have a profound and lasting impact on people and their careers. We inspire new ways of thinking, build critical capabilities and unleash business success. It’s strategy made personal.

We serve a wide range of client needs, including:

  • Assessment centers for talent selection and development
  • Strategy alignment and execution services
  • Business acumen, leadership and sales training programs
  • Performance coaching and practice with an expert sessions
  • On-the-job business simulations and application tools.

We partner with nearly 450 organizations, including over 30 of the world’s 100 largest global corporations. Our major clients are some of the most respected names in business: AT&T, Chevron, Coca-Cola, Ericsson, Google, GSK, HP, HSBC, Salesforce and Unilever.

BTS is a public company listed on the Nasdaq Stockholm and trades under the symbol BTS B.


Rommin Adl, 203-391-5223
Executive Vice President


Rommin Adl, 203-391-5223
Executive Vice President