CommCreative Continues Partnership with RSA Conference to Exceed 2017 Conference Goals

Final Attendee Tally Was More Than 43,000, A 50 Percent Increase Since Partnership Began in 2014

FRAMINGHAM, Mass.--()--CommCreative, a leading unified marketing agency, partnered with RSA® Conference (RSAC), the world’s largest and leading series of information security conferences and expositions, to exceed the 2017 USA Conference attendance goal. This year's Conference, held February 13 to 17 in San Francisco, saw a record number of more than 43,000 attendees. At RSAC 2017 USA, attendees were able to experience more than 500 sessions, keynotes, peer-to-peer sessions, track sessions, tutorials and seminars, featuring nearly 700 speakers.

As a strategic partner to the RSAC marketing team, CommCreative:

  • Designed the RSAC 2017 theme and brand identity
  • Created and executed the go-to-market strategy
  • Handled marketing email creation, including copywriting and email design
  • Managed digital advertising efforts, including PPC, search, remarketing, look-alike, and display
  • Developed and executed organic and paid social media strategies, and provided onsite social media support
  • Oversaw content creation and promotion for, which includes Virtual Sessions, blog posts, and downloadable assets
  • Provided support to RSAC programs, including the Innovation Sandbox Contest, RSAC CyberSafety: Kids, RSAC College Day, and RSAC Security Scholars

In addition to exceeding attendance goals, CommCreative’s management of the RSAC social media channels achieved a total of 519.3 million impressions during the week of the USA Conference alone.

“Every year, we set aggressive goals for RSA Conference, and CommCreative has played a critical role in RSAC not just meeting those goals, but exceeding them,” said Michelle Adams-Dixon, director of Global Marketing at RSA Conference. “CommCreative has become a vital partner to the RSAC marketing team, and I look forward to continuing this momentum with our Conferences in Singapore and Abu Dhabi in 2017 and beyond to the 2018 RSA Conference events.”

“Our nearly 3-year partnership with RSA Conference is rooted in true collaboration with the RSAC marketing team. This relationship demonstrates the power of a fully integrated team focused on generating results using innovative strategies, tapping into the power of key marketing channels, driven and supported by analytics,” said Joanna Bittle, chief strategy officer at CommCreative. “Since we kicked off this partnership in 2014, we have helped RSAC increase attendance by more than 50 percent. We are so proud to work with RSAC and look forward to continuing to meet and exceed the Conference’s goals.”

In addition to its work on the 2017 Singapore and Abu Dhabi Conferences, CommCreative is currently developing the theme and brand identity for the RSAC 2018 Conferences. For all the details of CommCreative’s work with RSAC, please visit:

About CommCreative
Founded in 1991, CommCreative is a Boston-area unified marketing agency offering digital, branding, advertising, and strategic communications services to a robust roster of finance, healthcare, high-tech and retail clients. We’re an energetic, passionate group of boundary-pushing, imaginative thinkers creating unified marketing experiences that resonate with customers and deliver results for our clients. Our methodology is founded on in-depth research, strategy and creative execution across all channels and disciplines. For more information, please visit


Brenna Dobbins, 508-861-2832
Account Supervisor

Release Summary

CommCreative, a leading unified marketing agency, partnered with RSA Conference to exceed the 2017 USA Conference attendance goal.


Brenna Dobbins, 508-861-2832
Account Supervisor