BRISTOL, England--(BUSINESS WIRE)--The European market for OTT subscriptions is growing fast, and will reach €8.1 billion by 2021, a growth of €3.9 billion in just five years from the $4.2 billion it is today.
But European TV Everywhere services – those multiscreen services supplied free to paying TV subscribers – will outstrip the US by 2021 reaching 103 million regular users*.
These numbers come from a report just out called The Rise of paid OTT in Europe from Rethink Technology Research’s OTT service Rethink OTT Intelligence.
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This report shows that the European OTT market is more diverse and advanced than any other video market in the world, and while it has taken the stimulation of Netflix to trigger widespread SVoD usage, already some 85 million are who looking at paid OTT streams if you include both TV Everywhere (52 million) and SVoD (32 million).
Free to air OTT services in Europe are more deeply penetrated than anywhere else in the world, with close to 50% of the entire population over the age of 12 (216 million) watching free to air broadcast catch-up regularly across the EU countries.
We have also realized that current forecasts for Netflix in Europe are way too low, and need to be upgraded dramatically. At the end of 2016 19 million viewers were signed up to Netflix, and this will rise by 2021 to a massive 45 million Netflix subscribers, with a further 17 million taking “other” SVoD subs.
* Defined as SVoD plus TV Everywhere, viewing once a week or more often