BOSTON--(BUSINESS WIRE)--Hill Holliday has once again strengthened its leadership ranks by naming Mike Proulx to Chief Digital Officer, it was announced today by Chris Wallrapp, President of Hill Holliday.
The agency is enjoying a year of positive growth and unprecedented momentum. In addition to a string of new business wins including Planet Fitness and Tempur Sealy International, and growth from existing clients Novartis and Bank of America, Hill Holliday was recently named a Strong Performer in The Forrester Wave™: Lead Agencies, Q4 2016 report, and was featured in the Ad Age Agency A-List as Agency to Watch.
“Mike has been instrumental in growing our digital capabilities,” said Wallrapp. “He’s led our clients to innovative, first-in-class solutions, and has always been driven by the intersection of creativity, media, and technology. He’s a proven leader, a tireless collaborator, and a proactive problem solver. I know we wouldn’t be where we are today without his contributions.”
In his new role for Hill Holliday & Trilia, he is responsible for driving digital innovation and integration across the agency and its client and new business portfolios. He leads the agency’s Innovation & Technology department in editorial strategy, digital strategy, creative technology, experience design, and digital production. His team of over sixty digital-first innovators pushes the boundaries of what’s possible in purpose-built digital communications and customer experience (CX) solutions.
Mike joined Hill Holliday in 2008 as VP, Interactive Marketing. Throughout his tenure, he has been a trusted thought partner who helps solve business problems that enhance the customer journey through a marketing innovation lens.
His fascination with the convergence of media + technology prompted the best-selling book “Social TV,” and made him an influential industry voice in The New York Times, Fast Company, Ad Age, NPR, Forbes, and BuzzFeed to name a few. He has been recognized as an Ad Club Media All Star, and as one of Fast Company’s Most Creative People in Business. He is also the driving force behind Hill Holliday & Trilia’s mediaFWD, a semi-annual showcase featuring thought leaders in media, technology, and creative exploring the most important trends for modern marketers.
“I love working with brands that are fighting the daily share battle because their marketing world-view goes beyond advertising to embrace customer experience in order to win,” said Proulx. “I’ve always believed that the best work comes from the mash-up of creative, media, and technology, and I’m incredibly grateful to be part of such a tightly integrated creative culture at Hill Holliday and Trilia where digital is in the DNA of everything we do.”
About Hill Holliday
Fighting the daily share battle in the noisiest categories. It’s what we do. Hill Holliday is proud to be one of the top creative marketing agencies in the country, with 800 employees across our network. Since 1968, we’ve built our business on winning that daily share battle for our clients in the noisiest and most competitive categories. Blending superior creative, media and technology, we deliver game-changing ideas for industry leaders like Bank of America, Dunkin' Donuts, John Hancock, (RED), The TJX Companies, Necco, Chili's, Supercuts, Great Wolf Lodge, Planet Fitness, Tempur Sealy International, Capella University, Ahold, Novartis, Johnson & Johnson, Liberty Mutual, Smucker’s and WhiteWave. For more about our people, our work and our culture, please visit http://www.hhcc.com.
