CORRECTING and REPLACING Children’s Hospital Los Angeles Partners with the Barbara Sinatra Children’s Center for the Coachella Valley’s inaugural #MakeMarchMatter Campaign

The collaboration aims to raise $250,000 in the desert communities during March to support children’s healthcare services at CHLA and BSCC

2017 Children's Hospital Los Angeles Make March Matter campaign ad. (Graphic: Business Wire) Children’s Hospital Los Angeles

LOS ANGELES--()--Please replace the release dated March 2, 2017 with the following corrected version due to multiple revisions.

The corrected release reads:


The collaboration aims to raise $250,000 in the desert communities during March to support children’s healthcare services at CHLA and BSCC

Children’s Hospital Los Angeles (CHLA) has partnered with the Barbara Sinatra Children’s Center (BSCC) in conjunction with CHLA’s Make March Matter™ fundraising campaign. The goal is to raise at least $250,000 during the month of March in the Coachella Valley to provide services for children and families at CHLA and BSCC.

Make March Matter™ is an annual fundraising campaign that kicked off in 2016 as an effort to build awareness and support for Children’s Hospital Los Angeles—a nonprofit pediatric hospital dedicated to creating hope and building healthier futures. By offering more than 350 programs and services just for children, California’s premier children’s hospital helps kids recover faster from life-threatening diseases and chronic illnesses. The campaign raised $1.3 million to help the hospital ensure that children receive the critical lifesaving care they need. This year, the campaign has expanded to include a special component designed to raise funds that support the care of children in the Coachella Valley.

“We are thrilled the desert communities have joined us in helping to raise funds to help children heal thanks to the invaluable expert care that CHLA and BSCC provide,” says Dawn Wilcox, vice president of Corporate Partnerships at CHLA. “We’re off to a great start thanks to community donors who have already committed in excess of $100,000 to ensure the campaign’s success.”

This campaign is uniquely targeted to the residents, businesses and community in the Coachella Valley. All of the money raised in the desert will be used to bring services delivered at Children’s Hospital Los Angeles through the Audrey Hepburn CARES Center to the BSCC.

Both organizations focus on the needs of children suffering the effects of abuse and neglect and those who are at risk of being abused. Under the direction of Dr. Karen Kay Imagawa, the CARES Center and BSCC collectively treat more than 1,200 children each year. Additional funding will help patients receive child-appropriate care more quickly, reduce delays in child abuse investigations, protect more children who have suffered abuse and support a more streamlined return home for children who have not been abused.

To inspire donors, the H.N. and Frances C. Berger Foundation has pledged a $75,000 matching grant in addition to a few individual donors who have stepped up to kick off the campaign.

“This campaign comes at a critical time for us. We are seeing more cases each month and more overall children each year at the Barbara Sinatra Children’s Center,” says John Thoresen, CEO of BSCC. “We are so grateful to the doctors and the staff at CHLA, especially Dr. Imagawa. Thanks to her leadership, we can triage these vulnerable children compassionately, efficiently and with the best medical expertise available directly into therapeutic treatment.”

Coachella Valley businesses supporting the MMM campaign include:

California Desert Association of REALTORS®
California Pizza Kitchen (The Shops on El Paseo)
Carl’s Jr.
Charming Charlie (Westfield Mall Palm Desert)
Dr. Moffit
Fitz in the AM
H.N. and Frances C. Berger Foundation
Miramonte Resort and Spa
Ralph Lauren (The Shops on El Paseo)
Saks OFF 5th Palm Desert
St. John Boutique (The Shops on El Paseo)
The River at Rancho Mirage
The Westfield Mall Palm Desert
World Gym (Westfield Mall Palm Desert)

About Children’s Hospital Los Angeles

Children’s Hospital Los Angeles is dedicated to creating hope and building healthier futures for children. Founded in 1901, CHLA is one of the nation’s leading children’s hospitals and is acknowledged world wide for its leadership in pediatric and adolescent health. The hospital relies on the generosity of the community to support its groundbreaking pediatric research and the complex care it provides for critically ill and injured children.

About Barbara Sinatra Children’s Center

Founded in 1986 by Barbara and Frank Sinatra, the nonprofit 501c(3) Barbara Sinatra Children's Center at Eisenhower Medical Center provides counseling for victims of physical, sexual and emotional child abuse. Approximately 90 percent of BSCC’s budget comes from the generosity of a caring, worldwide community, fundraising events and charitable organizations. This heartfelt support ensures that children are counseled regardless of a family’s ability to pay.


Children’s Hospital Los Angeles
Monica Rizzo, 323-361-5745


Children’s Hospital Los Angeles
Monica Rizzo, 323-361-5745