NEW YORK --(BUSINESS WIRE)--Falcon.io’s leading customer experience management platform has been selected by the Columbia University School of Professional Studies (SPS) to aid in boosting its social media presence while centralizing its social account management, community management, and social listening.
Columbia's School of Professional Studies offers 14 master's degrees, a comprehensive portfolio of pre-professional, post baccalaureate, and lifelong learning programs, and interdisciplinary research centers. By offering market-leading degree programs across disciplines, such as Applied Analytics, Bioethics, Sports Management, Strategic Communications, Sustainability and Technology Management, the School is uniquely positioned to meet the diverse professional education needs of top recent graduates, successful mid-career professionals, and accomplished executives.
“We found that the inconsistency in our social activity created a disconnect that was confusing, and potentially a turnoff, for students, alumni and faculty,” said Caroline Henley, social media specialist at Columbia University. “With the Falcon platform we have successfully centralized all of our accounts and can now cross-promote events and content, conduct social listening, and facilitate community management – all from a unified interface. Since February 2016, we have doubled the graduate school’s social following across programs and channels, launched and grown the Dean’s Twitter handle to over 5k followers.”
Falcon.io’s award-winning customer experience management platform gives brands the ability to easily manage social media listening, engagement and publishing, while also building more comprehensive customer personas. The Falcon platform recently won a Facebook Innovation Spotlight award in the “Personalized Marketing to Scale” category and previously received the 2013 Bully Award for excellence in Innovation.
“All institutions, not just higher education, can benefit from a centralized approach to social media,” added Aaron Ketry, Falcon.io’s North American sales director. “Our platform is ideally suited for organizations that are looking for a unified and scalable tool to better understand their different customer profiles while centralizing social media management, social listening and community management.”
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Read more on Falcon.io’s Insights Hub: https://www.falcon.io/insights-hub/
Falcon.io offers an integrated SaaS platform for social media listening, engaging, publishing and managing customer data. The company enables their clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Falcon.io’s diverse and global client portfolio includes Carlsberg, Flying Tiger Copenhagen, Nintendo of Europe, IWC Watches, Mentos, Redken, Coca-Cola and many more.
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.