Beecher Carlson in Production with Adsensa Policy Checking Solution

Beecher Carlson attributes its enhanced customer services, and increased contract certainty and accuracy to Adsensa solution

CHICAGO--()--Adsensa, the provider of software to assist P&C commercial and specialty lines insurers transform underwriting via the efficient and accurate capture and analysis of submission data, today announced Beecher Carlson Insurance Services, LLC (“Beecher Carlson”), a specialized large account insurance broker, is now in production with Adsensa’s Policy Checking Solution.

Faced with the ongoing challenge of placing complex, multi-layered insurance programs that often include 1000+ pages of manuscript forms from as many as 15 to 20 different carriers, Beecher Carlson sought to create an environment that provided timely, consistent, and quality policy reviews to best serve its customers.

Partnering with Adsensa to implement Adsensa’s Policy Checking Solution, the system was successfully up and running via the cloud in just a matter of days. To date, Beecher Carlson has deployed the Adsensa solution for its property and executive liability lines, with the process underway to expand the system’s use to the casualty teams.

Commenting on the implementation, Sandy Carter, vice president of Beecher Carlson’s National Property Practice, said, “We have certainly saved a considerable amount of time. A single renewal could have 15 to 20 carriers on a placement, so having one system that captures every policy issued makes the checks go by far quicker than within a paper file process.”

Carter continued, “During the marketing process we have seen time savings in reviewing quotes and binders. It is far easier to identify discrepancies in a quote or a binder by simply running it through the Adsensa system. Additionally, the potential for human error is drastically reduced; document review with the naked eye is clearly an outdated process that Adsensa’s software can achieve with far greater accuracy and speed.”

Benefits Beecher Carlson has reported they are experiencing with the Adsensa Policy Checking Solution production environment include:

  • Rapid quote-to-bind turnaround
  • Quick analysis and comparison of contracts to identify similarities and differences
  • Automated checklist of items critical to the policy-checking process
  • Easy identification of policy elements which need clarification
  • Reduced errors and omissions risk
  • Overall improved accuracy and speed
  • Increased contract certainty
  • Enhanced ability to better service customers’ insurance needs
  • Robust reporting to meet regulatory and investor scrutiny

“As a customer focused organization, Beecher Carlson realized that enhancing the speed and accuracy of its policy checking was critical and that modern technology would be key,” said Jeffrey Heine, Adsensa’s vice president, global sales and marketing. “Beecher Carlson’s challenge was similar to many in this industry --- creating a process which allows for quality policy checking within a reasonable timeframe. This was just the goal we had in mind when designing our Policy Checking solutions and we are extremely pleased with the results Beecher Carlson has experienced to date. We look forward to continuing our close work with the Beecher Carlson team as they leverage our system to gain even greater efficiencies while maintaining their high quality standards.”

To read the full case study on the Beecher Carlson project with Adsensa, please click here.

About Beecher Carlson

Beecher Carlson is a large account risk management broker that delivers expertise by industry focus and product specialization. For more information, go to

Beecher Carlson Insurance Services, LLC is a wholly-owned subsidiary of Brown & Brown, Inc. (NYSE:BRO), which, through its subsidiaries, offers a broad range of insurance and reinsurance products and services as well as risk management, third-party administration, and managed health care programs. Providing service to business, public entity, individual, trade, and professional association clients nationwide, Brown & Brown, Inc. is ranked by Business Insurance magazine as the United States’ sixth largest independent insurance intermediary. The Company’s web address is

About Adsensa

Established in 2003, Adsensa is a software provider focused on helping P&C commercial and specialty lines insurers and banking organizations transform their non-core activities through efficient and accurate capture and analysis. With corporate headquarters in the United Kingdom and North American headquarters in Chicago, to date Adsensa has been selected by over 100 insurance entities world-wide, including some of the largest commercial lines carriers, retail brokers, and reinsurers in the world. To learn more about Adsensa, Adsensa offerings, please call 312-559-2881 or visit


Solomark Associates
Susan Douglas


Solomark Associates
Susan Douglas