Southeastern Grocers Launches its Largest-Ever Transformation of New Private Label Products

Grocer develops thousands of new products offering great value and stunning quality

  • Southeastern Grocers has embarked on the transformation of its range of private label products, which currently spans approximately 3,000 items across all categories.
  • Southeastern Grocers has tested more than 2,330 products and made over 2,260 quality improvements, reinforcing their commitment to great products at affordable prices.
  • Southeastern Grocers developed a test kitchen and sensory lab tasting facility to capture valuable consumer insights.
  • Southeastern Grocers introduces three new brands: SE Grocers Essentials, SE Grocers and Prestige.

JACKSONVILLE, Fla.--()--Today, Southeastern Grocers (SEG), home of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, announces its largest-ever transformation of private label product, which will span approximately 3,000 items across all categories throughout each banner specific store throughout 2017.

To date, Southeastern Grocers has tested more than 2,330 own brand items, which led to improved quality reformulations on more than 2,260 products, and over the next year, the roll-out across all stores will provide superior quality, greater value and differentiation to customers without increasing the price.

Ian McLeod, President and CEO of Southeastern Grocers said, “Not only are we transforming by investing in our stores and in lower prices, but we are also investing in the quality of our products. I am pleased to announce our largest-ever program of product development, with the launch of three new and refreshed Southeastern Grocers brands – SE Grocers Essentials, SE Grocers and Prestige.

“By purchasing new Southeastern Grocers own brand items, customers will enjoy known brand quality at own brand price savings between 20% and 30% on their groceries… and if you don’t agree, then you can have the own brand product on us! We are committed to providing quality products to our customers!”

Southeastern Grocers is also launching three new, exciting brands which will be appearing in store through the coming months. These new brands are:

  • SE Grocers Essentials - Dependable quality at an affordable price. These products offer honest, everyday value for all customers looking for reliable, budget household basics.
  • SE Grocers - If you can’t taste the difference, why pay the difference? These products have been developed to quality benchmarks as close, if not better than the taste and quality currently offered by the established brands already in the market but at significantly lower prices.
  • Prestige - Prestige offers an indulgent experience, at an incredible price. Our Prestige brand offers our customers a selection of specialty and indulgent products at a price that is still affordable. Our Prestige Ice Cream has already been awarded “Best French Vanilla Ice Cream” in America.

Southeastern Grocers has put its focus on improving the overall quality of the own brand products offered across the four grocery brands in the southeast, including the development of a test kitchen and sensory lab tasting facility at their Florida headquarters.

The SEG Sensory Lab has been utilized to conduct both product development and consumer taste-testing trials throughout the year to capture valuable insights on its own brand product line.

Some of the new and improved products to land on the shelf this month include:

  • SE Grocers Popcorn - Cheddar, White Cheddar, Salt & Black Pepper, and Sea Salt
  • Prestige Popcorn - Caramel and Chicago Mix
  • SE Grocers Potato Chips - 21 varieties across numerous flavors that include traditional favorites like Regular and Sea Salt, along with unique flavors like Jamaican Jerk, Sriracha Wavy, Dill Pickle, Ranch, Chile Limon, Maui Onion and many more.
  • SE Grocers Essentials - 107 products will land on shelves through February

Southeastern Grocers understands customers are seeking fresh, healthy, affordable food, which has led to substantial enhancements across the entire own brand product line, including:

  • Over 2,280 products with no artificial colors
  • Over 2,160 products with no artificial flavors
  • Over 2,650 products with no MSG
  • Over 2,640 products with no trans fat
  • Over 2,240 products with no high fructose corn syrup

For more information about the SE Grocers private label product line, go online to BI-LO, Harveys and Winn-Dixie.

About Southeastern Grocers

Southeastern Grocers, LLC, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket in the southeast based on store count. The company employs nearly 60,000 associates who serve customers in grocery stores, liquor stores and in-store pharmacies throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, visit,, and


Southeastern Grocers, LLC
Kaley Shaffer, 904-612-9441 (cell)
Manager, Consumer Communications

Release Summary

Southeastern Grocers launches its largest-ever transformation of new private label products.


Southeastern Grocers, LLC
Kaley Shaffer, 904-612-9441 (cell)
Manager, Consumer Communications