RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Charles & Colvard, Ltd. (NASDAQ: CTHR), the original and leading worldwide source of created moissanite, today announced the expansion of its Forever One™ moissanite collection with four sought-after shapes: emerald, hearts and arrows, pear and radiant. The company also now offers oval moissanite gemstones in additional sizes. The debut of these popular cuts is the direct result of the company’s innovative approach to product development.
Loose stones in emerald, hearts and arrows, pear and radiant cuts are available in limited quantities to distributors and retail partners through Charles & Colvard’s wholesale division, as well as to consumers through the company’s e-commerce website www.charlesandcolvard.com. Charles & Colvard now offers nine shapes in Forever One moissanite: Asscher, cushion, emerald, hearts and arrows, oval, pear, radiant, round and square brilliant.
“Our new masterfully cut Forever One stones extend Charles & Colvard’s range of precisely calibrated gemstone shapes,” said Charles & Colvard Senior Director of Merchandising Jose Ayala. “Emerald, hearts and arrows, pear and radiant stones are wonderfully suited for classic and traditional as well as modern and contemporary jewelry designs. These fancy shapes allow us and our customers to explore an array of new design options that highlight the exceptional beauty and value of Forever One colorless moissanite.”
Ayala recently joined Charles & Colvard to lead the company’s moissanite merchandising strategy. Having worked within premier organizations like Colombian Emeralds, Tiffany & Co, Saks Fifth Avenue and HSN/Cornerstone Brands, he brings a clear understanding of brand management to the company. Ayala has a keen awareness of market trends and the ability to help create products that meet the brand's vision. Under his merchandising direction, Charles & Colvard believes it will set new standards in the fine jewelry industry.
“We’re thrilled to have Jose join our team,” said Charles & Colvard President and CEO Suzanne Miglucci. “He has an innovative vision for the Charles & Colvard brand that includes expanded assortments of fashion, fine and bridal jewelry. The launch of our new Forever One shapes is a great platform for him to iterate on our product selection to meet customer demand.”
With a refractive index of 2.65-2.69, moissanite exhibits more brilliance than diamond and is among the hardest minerals on the earth—more durable than sapphire, ruby or emerald. Forever One is the highest quality lab created moissanite that eliminates the artificial distinctions between value and beauty and offers socially responsible fine jewelry to the consumer who is thinking beyond traditional choices.
For more information about Charles & Colvard or to shop for Forever One moissanite, please visit www.charlesandcolvard.com.
About Charles & Colvard, Ltd.
Charles & Colvard, Ltd., based in the Research Triangle Park area of North Carolina, is the original creator and leading source of Forever Classic™, Forever Brilliant® and Forever One™ moissanite gemstones for fine jewelry. Moissanite is unique, available in three color grades (colorless, near-colorless and faint color) and produced from silicon carbide (SiC) crystals. Charles & Colvard Created Moissanite® is sold with a Certificate of Authenticity and Limited Lifetime Warranty to wholesale distributors, manufacturers, retailers, TV shopping networks, and designers as loose stones or set in a wide variety of quality metal setting options. Charles & Colvard, Ltd. also sells direct to consumers through its wholly owned operating subsidiary, charlesandcolvard.com, LLC and through third-party marketplaces. Charles & Colvard, Ltd.’s common stock is listed on the NASDAQ Global Select Market under the symbol “CTHR.” For more information, please visit www.charlesandcolvard.com.