MILWAUKEE--(BUSINESS WIRE)--Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is bringing a new dining and movie entertainment concept to the Southridge Mall property this summer. Called BistroPlex, the building will feature eight in-theatre dining auditoriums with DreamLounger℠ recliners, including two SuperScreen DLX® auditoriums with oversized screens and heated seats, plus a separate, full-service bar/lounge for a complete dining and moviegoing experience under one roof.
Marcus Theatres began construction in the fall of 2016 on the 1.74-acre lot on the northeast corner of the Southridge Mall parking lot. The 40,000 square-foot facility is the company’s first BistroPlex, which is designed to transform each auditorium into a fun and full-service entertainment venue complete with food and beverages, a server, comfortable recliners and a movie.
“As a leader and innovator in hospitality and entertainment, Marcus Theatres is excited to introduce a new concept that puts more emphasis on the dining experience,” said Rolando Rodriguez, chairman, president and chief executive officer of Marcus Theatres. “Instead of adding an amenity, like in-theatre dining, to an existing auditorium, BistroPlex creates a new and amazing dining experience in every auditorium in the building. Throughout the entire complex, guests will remember the food as well as the movie.”
Appetizers, sandwiches, pizza, desserts, drinks and more – that’s just a sampling of the tasty food and beverage options that will be a part of BistroPlex. Marcus Theatres’ executive chef is currently putting the finishing touches on a new menu that will complement the in-theatre dining experience, as well as the bar/lounge.
“The addition of BistroPlex brings a unique dining and entertainment experience to the area,” said Todd Michaels, village manager for Greendale. “The investment shows a commitment to rebuilding the community and its offerings, plus, this new complex will create more than 150 jobs. We appreciate the partnership with Marcus Theatres on this project and what it will bring to the surrounding neighborhood.”
Beyond food and beverage, moviegoers will enjoy a variety of amenities, including:
- Comfortable DreamLounger recliners in all eight auditoriums with double the legroom between the rows. Guests can go from a seated upright position to a full recline at the touch of a button.
- Individual side tables, which allow guests to enjoy a personal dining experience with their movie in every auditorium.
- Of the eight auditoriums, two are the SuperScreen DLX® experience with oversized screens and heated DreamLounger recliners that turn on or off with the push of a button. In addition, these auditoriums feature Dolby® Atmos® multidimensional sound with speakers along the front, back, sides and ceiling of the room for an immersive audio experience.
Another feature of BistroPlex is its ability to provide group entertainment. This location offers an environment perfect for group movies, in-theatre meetings, team building and other events. Business or private events can be customized and hosted at this facility, and special promotional packages will be part of the offering at this complex.
Popular movie theatre snacks like popcorn, candy and soda will be available at BistroPlex, but not through a traditional concession stand. Guests will simply place their order for these favorites with their server, who will deliver food, beverages and concessions items directly to their seats.
“The BistroPlex concept is described by its name,” said Rodriguez. “A bistro is known as a small restaurant and ‘plex’ means the movie and dining is woven together as an experience throughout every auditorium in the building. There’s also a bar/lounge as part of the complex, where guests are welcome to enjoy food and beverages before and after their show. At Marcus Theatres, we are committed to creating a more comprehensive moviegoing experience for our theatre communities. We are excited to see guests’ reactions to this enhanced entertainment destination.”
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 885 screens at 68 locations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus® Hotels & Resorts, owns and/or manages 18 hotels, resorts and other properties in nine states. For more information, please visit the company’s website at www.marcuscorp.com.
Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (3) the effects on our occupancy and room rates of the relative industry supply of available rooms at comparable lodging facilities in our markets; (4) the effects of competitive conditions in our markets; (5) our ability to achieve expected benefits and performance from our strategic initiatives and acquisitions; (6) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, impairment losses, and preopening and start-up costs due to the capital intensive nature of our businesses; (7) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (8) our ability to identify properties to acquire, develop and/or manage and the continuing availability of funds for such development; and (9) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States or incidents such as the tragedy in a movie theatre in Colorado in July 2012. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.