Registration for Michelson Found Animals’ Fourth Annual “Saving Pets Challenge” Now Open

-Annual fundraiser encourages pet programs nationwide to compete together in an effort to reduce shelter euthanasia and save lives-

LOS ANGELES--()--The Michelson Found Animals Foundation, Inc. is excited to announce that registration is open for the fourth annual Michelson Found Animals Saving Pets Challenge. The competition will begin on Tuesday, May 2, 2017 at 12:00pm EDT, and concludes on Thursday, June 1, 2017 at 1:59:59pm EDT. During the thirty-one day competition, hosted on the charitable fundraising platform, CrowdRise, animal welfare organizations will use a variety of traditional and non-traditional efforts to rally their supporters and raise money for the ultimate goal of saving pets.

Last year, over 600 organizations participated and nearly $1.3 million dollars was raised for shelter animals. Since its inception, the Saving Pets Challenge has raised more than $4 million dollars.

The top five groups that raise the most money during the 2017 Saving Pets Challenge will be rewarded with cash grants from Michelson Found Animals, totaling $115,000. In addition to the grand prize cash grants there are weekly Bonus Challenges totaling $35,000, designed to encourage participation throughout the challenge no matter the rankings.

“Even though we are a small organization, the toolkit provided made it very easy for us to stay in the running with the bigger organizations,” said Ann Dunn, Executive Director of Cat Town. “With our 2016 prize winnings, we’ve been able to invest more into our adoption center and foster program than ever before.”

Michelson Found Animals encourages all animal welfare organizations, who share in our mission to keep pets out of shelters, to apply for the Challenge. Last year, Cat Town, a small non-profit based in Oakland, California finished in fifth place raising $58,875 and was rewarded a cash grant of $5,000. Since launching in 2011, Cat Town has rescued nearly 1,600 cats, and helped reduce the shelter's euthanasia rate from 42% in 2011 to nearly 10% today.

“Once again, we’re looking for animal shelters, rescue groups and spay/neuter clinics, big and small, old and new, to join us this year,” said Gilbreath. “The more groups we have, the more money we can raise to save the animals and make a difference. And, everyone has a chance to win.”

Eligibility restrictions apply, for more information on application for the 2017 Challenge visit

About Michelson Found Animals:

The Michelson Found Animals Foundation is a non-profit supporting pet-owners and animal welfare organizations; our mission is Saving Pets, Enriching Lives. After celebrating a decade of service to animals, we continue to grow as we find new and innovative ways to help pets and the people who care for them. In addition to creating the first free microchip registry, we now have our own adoption centers, research next generation spay/neuter technology, and sell affordable high quality products—all in the service of pets. Our unique perspective into all aspects of animal welfare allows us to better support pet owners and pet professionals alike. All of this is possible thanks to generous funding from Dr. Gary Michelson and Alya Michelson.

See how we’re using our brains and expertise to obtain real, sustainable results at To learn more about our free microchip registry, and the many innovative tools that are making it easier to connect lost pets to their people, check out Our spay/neuter technology research is at And to find out more about our Michelson Found Animals Adopt & Shop locations, where all profits go back to caring for our adoptable pets, take a look at

Join the conversation! #FoundAnimals

About CrowdRise

CrowdRise is the world’s largest and fastest growing online platform dedicated exclusively to charitable fundraising. CrowdRise is used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world to creatively leverage their resources and networks to unlock the power of the crowd to support positive social missions and create massive impact.

Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised hundreds of millions dollars to date. For more information visit


The Impetus Agency
Jamie Baxter, 775-322-4022

Release Summary

Saving Pets Challenge registration now open. Michelson Found Animals encourages all animal welfare organizations, who share in their mission to keep pets out of shelters, to apply for the Challenge.


The Impetus Agency
Jamie Baxter, 775-322-4022