PALO ALTO, Calif.--(BUSINESS WIRE)--Folloze, the enterprise to enterprise Account Based Marketing (ABM) Sales Platform, today announced that it has appointed sales and marketing industry veteran Christian Hjorth as the company’s Chief Revenue Officer. In his new role, Hjorth will expand and lead the global commercial team, responsible for acquisition of new enterprise customers, driving their business outcomes and expanding business over time.
“Christian brings a wealth of knowledge and experience with him to Folloze, and we’re delighted to welcome him to the team,” said Etai Beck, CEO, Folloze. “Enterprises increasingly realize the power of ABM, which not only allows marketing to work with sales in unison on driving revenue, but also introduces an ultra robust GTM strategy for companies that sell to midsize or large customers. We’re seeing significant interest and growth across a variety of verticals, and adding Christian’s experience in SaaS enterprise software will enable us to scale and support our fast-growing business.”
“I’m very excited to join the Folloze team and deliver on our ABM vision with clear and tangible business outcomes to the largest companies in the world,” said Hjorth. “Throughout my career I’ve had the opportunity to share innovative technologies with companies to help them run effectively, redefine their business processes and elevate their business. As a sales leader I’m obviously very passionate about disrupting the status quo within sales, so teams can achieve much greater success. I can easily see the massive improvement Folloze can make to any company that has large and complex deals. The benefits are crystal clear for both marketing and sales teams and the solution is extremely intuitive, exactly what is needed to drive adoption and ROI through the roof. Folloze is on the cutting edge of an exploding market, and I’m looking forward to working with the executive team to build a category leading company.”
Hjorth joins Folloze from Tradeshift, where he built from the ground up highly successful global sales and alliances teams. Under his leadership, the company expanded to the US market, grew globally and delivered continuous hyper growth. Previously, he was a senior sales executive at Salesforce.com and SAP.
Folloze is a provider of an innovative Account Based Marketing (ABM) Sales Platform, which enables B2B sales teams to use marketing techniques to engage, develop and win their top target accounts. Built for scale, the platform allows Marketing to empower Sales to deliver account-specific content campaigns, content automation, actionable account analytics and more, all from within their familiar sales tools. These capabilities enable salespeople to act as consultants through the selling process, delivering significantly more value to customers and drastically increasing their sales pipelines.
Folloze is headquartered in Palo Alto, CA with a development center in Tel Aviv, Israel. Folloze was founded by a group of marketing, sales and technology veterans and is backed by world-class investors. To learn more, and sign up for a free trial account, visit http://folloze.com.