IronPlanet Announces Details and Daily Schedule for Four-Day Florida Cat Auction Services Unreserved Public Auction

Cat Auction Services Sale Includes Numerous Featured Sellers with Large Inventory of Equipment Near Orlando, FL, February 13 – 16, 2017

IronPlanet to Feature Unique Technologies and Real-time Mobile Capabilities

PLEASANTON, Calif.--()--IronPlanet:


IronPlanet®, a leading online marketplace for selling and buying used equipment and other durable assets, today announced further details and the daily schedule for its upcoming Florida Cat Auction Services Unreserved Public Auction. Following the record-breaking success of its 2016 Florida sale, this year’s event will be held over four days in order to meet the needs of the dozens of featured Caterpillar dealers, leading OEMs, dealers, construction companies, rental companies, financial institutions, and other large fleet owners that have consigned equipment. The auction has generated significant early activity on IronPlanet's global platform with participants from 122 countries around the world.


Ring Power Corporation of St. Augustine, Florida, one of the largest Cat dealers in North America, is again hosting the auction this year. IronPlanet’s major east coast Unreserved Public Auction will feature a wide range of late-model, low-hour equipment from Caterpillar, Volvo, John Deere, Komatsu, JLG, Genie and more. The event will also include an expanded inventory of items from additional OEMs and sellers that give buyers an improved opportunity to purchase additional equipment.


Further, IronPlanet will feature real-time on-site event management and mobile-enable many aspects of the sale, from registration and attendance reporting to vendor CRM. The event will also feature IronPlanet’s recently introduced IronPlanet LiveStream. This unique platform builds on the company’s leading online technology with live on-site auction features for buyers who need to stay in the field, on the job, or who prefer the convenience of buying online.


Monday, February 13 - Thursday, February 16, 2017

9:00 a.m. ET daily

Equipment preview on-site: Beginning Monday, February 6 at 8:00 a.m. ET

Equipment preview online available now at


On-site at 5000 Oren Brown Road
Kissimmee, FL 34746


Online at


Register today:

At and view inspection reports*.


* See for the most current list; equipment information is most current on the website.


Daily Auction Schedule:

Mon. Feb. 13   Tues. Feb. 14   Wed. Feb. 15   Thurs. Feb. 16
  • Light Towers
  • Aerials
  • Skid Steers
  • Compact Track Loaders
  • Telehandlers
  • Backhoe Loaders
  • Forestry
  • Ag Tractors
  • Material Handlers
  • Parts & Attachments
  • Brooms
  • Motor Graders
  • Crawler Tractors
  • Crawler Loaders
  • Off-Road Trucks
  • Articulated Dump Trucks
  • Water Wagons
  • Asphalt Equipment
  • Compactors
  • Parts & Attachments
  • Pumps
  • Utility Vehicles
  • Mini Excavators
  • Excavators
  • Parts & Attachments

  • Yard Equipment
  • Engines
  • Transmissions
  • Welders
  • Generators
  • Wheel Loaders
  • Tug Boats
  • Conveyers
  • Trucks
  • Trailers
  • Parts & Attachments

Featured seller highlights:


• Blanchard Machinery

• NES Rentals

• Carolina CAT

• Ohio Cat

• Carter Machinery

• Patten Industries

• Cleveland Brothers

• Phillips & Jordan

• D.H. Griffin Construction

• Pipeline Machinery

• Fabick Cat

• Ring Power Corporation

• Ferreyros Cat

• Sunbelt Rentals

• Finning

• Thompson Machinery

• Gregory Poole

• Walker Machinery

• Kelly Tractor

• Warren CAT

• JLG Industries, Inc.

• Weekley Asphalt Paving, Inc.

• Louisiana Cat

• Whayne Supply Company

• McAllister Cat

• Yancey Bros. Co.

• Milton Cat

• Ziegler CAT

• Mustang Cat


Look for IronPlanet’s IronClad Assurance® equipment condition certification on equipment listed on IronPlanet, TruckPlanet®, GovPlanet®, and, which gives buyers the confidence to buy online knowing that they have an accurate representation of equipment condition. Equipment Protection Plans from Cat Financial may be available on qualified Cat® equipment, which will be noted in the auction catalog.

About IronPlanet

IronPlanet is a leading online marketplace for selling and buying used equipment and other durable assets and an innovative participant in the multi-billion dollar used equipment market. Founded in 1999 to transform the global used equipment market, IronPlanet has built a database of more than 1.7 million registered users worldwide. IronPlanet connects buyers and sellers of used equipment with its exclusive IronClad Assurance® equipment condition certification and family of brands, including IronPlanet®, GovPlanet®, TruckPlanet®, Cat Auction Services, Kruse Energy & Equipment AuctioneersSM, allEquip® and Asset Appraisal ServicesSM. IronPlanet is backed by Accel Partners, Kleiner Perkins Caufield & Byers, Caterpillar and Volvo. For more information, visit


Natron Communications
Michael Ingalls, 917-494-4909

Release Summary

IronPlanet today announced further details and the daily schedule for its upcoming Florida Cat Auction Services Unreserved Public Auction.


Natron Communications
Michael Ingalls, 917-494-4909