LINDON, Utah--(BUSINESS WIRE)--THE VOID, the critically acclaimed immersive entertainment company, today announced it has appointed Cliff Plumer as chief executive officer. With more than 30 years of experience spanning production, creative and technology, Plumer will lead the company effective today. He succeeds co-founder Ken Bretschneider who has transitioned to the role of committee chair of THE VOID Visions team and will continue to sit on the board of directors.
Plumer joins THE VOID from premiere virtual reality media company, Jaunt, where he served as president of Santa Monica-based Jaunt Studios. During his time at Jaunt, Plumer grew the creative team and worked with partners and brands on the development and production of VR content. Prior to Jaunt, he served as CEO of visual effects studio, Digital Domain and CTO of Lucasfilm and Industrial Light & Magic where he worked closely with founder and filmmaker George Lucas in the development of new computer graphic technology and a digital cinema production and distribution system for the Star Wars trilogy.
“For years, people have been looking for that killer VR experience and THE VOID is it. The second I experienced it for the first time, I knew I had to be part of its success,” said Plumer. “Seeing truly is believing when it comes to virtual reality, and THE VOID’s immersive experiences are going to be the first real taste of virtual reality for consumers. I am confident that THE VOID will prove to be a leader and pioneer in the virtual reality world, inspiring mass-consumer adoption of VR.”
“Cliff has been an adviser to THE VOID for some time now and it's been amazing to work alongside him. I’m happy to hand the reigns of CEO over to him and trust his exceptional leadership,” said Bretschneider. “He’s an incredibly efficient CEO and more importantly, he’s a visionary. We’re really excited and lucky that he’s decided to join THE VOID.”
With the company’s first public installation in New York City in partnership with Madame Tussauds, THE VOID takes the unique approach of combining digital environments with physical stages and interactive elements to provide consumers with a new level of immersive entertainment, placing them directly inside the movies, games and stories they love. THE VOID consists of:
- Physical Sets – Custom stages and a wide array of sensory effects, designed specifically for VOID experiences, are used to fully draw participants into the digital world that's been mapped over the physical space.
- Social Experience – Unlike most VR that isolates users, THE VOID is a shared, multiplayer experience. It creates a tangible emotional bond as people play together, making THE VOID significantly more appealing for friends, families and groups.
- RAPTURE™ Hardware – THE VOID’s proprietary equipment – including a virtual reality headset, accessories and tools and a companion vest that allows environmental effects to be felt from multiple points using Haptic feedback – meld the physical and digital worlds together.
- Original and Beloved Storylines – Enter unexplored worlds filled with immersive and entertaining adventures. Step beyond reality and into the world of favorite franchises, including Ghostbusters, where you track and trap supernatural foes through a New York apartment complex.
Experience more of what The VOID has to offer here.
ABOUT THE VOID
THE VOID is leading the world in a new form of immersive entertainment. A combination of a physical set, real-time interactive effects, and virtual reality are utilized to create Hyper-Reality experiences, which allow participants to not only watch a movie or play a game, but to live in them. In July 2016, THE VOID opened its first public experience in partnership with Sony Pictures, at Madame Tussauds New York. For more information, visit www.thevoid.com.