AUSTIN, Texas--(BUSINESS WIRE)--SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and home builder lead nurturing CRM solution company, today announced that their February webinar will be presented by their President and Co-founder, Robert Cowes, in collaboration with the digital marketing legend Dave Miles, President and Brand Strategist of Milesbrand. Robert and Dave originally presented “Which Worked Best? Creative Elements That Generated More Leads” at the NAHB International Builders’ Show in January. This free webinar will be held on February 23, 12:00 PM CST.
Robert and Dave will present their results from extensive A/B testing of creative elements for websites, landing pages, email campaigns, Google banner ads, and more. This must-see webinar will teach attendees which creative elements generate the most leads for different digital marketing campaigns.
- Understand the design elements and call to actions that drive engagement and lead capture on websites.
- Identify the elements that impact how well an email campaign drives response from new home buyers.
- Learn which landing pages convert online traffic to leads.
- Determine which design elements impact the responsiveness of banner ads.
The original IBS presentation was an interactive event with the audience trying to guess what creative worked best before Robert and Dave revealed the winner. This webinar has been slightly modified to give the two presenters the opportunity to go more in depth about the principles behind why one campaign was more successful than the other.
“Creative can make or break your marketing campaign. Understanding the principles behind what actually engages users and converts leads, can make a great looking campaign an effective one,” said Robert Cowes, President and Co-founder of SmartTouch Interactive.
About Robert Cowes
Robert Cowes is the President and Co-founder of SmartTouch Interactive, an award-winning software and interactive marketing company specializing in the unique needs of the real estate industry. In the past 6 years, his lead generation programs have generated over 500,000 leads and nurtured over 100,000 prospects that have led to over a billion dollars in sales. With deep expertise and a specialty in interactive marketing and results-driven lead generation campaigns, especially for the real estate industry, Robert designs and manages interactive marketing programs for builders and developers that consistently get results, generate leads, and elicit sales.
About Dave Miles
President and Brand Strategist of Milesbrand, Dave Miles’ career spans more than three decades, during which he has served as president of three full-service advertising agencies. David Miles has worked with many of the leading real estate brands in the world, including Disney, Hines, Orco (the largest developer in Europe), Orvis, Newland Communities, General Growth Partners, Pulte Homes, Centex Homes, Shea Homes, David Weekly Homes, John Wieland Homes, The Seaside Institute, and Urban Land Institute of Colorado. David is a recognized expert on branding and has spoken extensively on the subject throughout the United States. During his career, David has won numerous local, national and international creative awards, including 103 Gold Nationals from the National Association of Home Builders and more than 500 Silvers.
About SmartTouch® Interactive
SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform, the lead nurturing CRM. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for hundreds of clients, SmartTouch® Interactive sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, Email Marketing and Inventory Management in one platform, SmartTouch®. http://www.smarttouchinteractive.com