ThirdLove Launches The New Nakeds, a Skin-Tone Inspired Bra and Underwear Line Available in Five Shades

New Product Line Created from Customer Feedback on ‘Most Requested Shades’

The New Nakeds are available in five flattering skin shades from Naked 1 to Naked 5 (Photo: Business Wire)

SAN FRANCISCO--()--New from ThirdLove, the innovative bra and underwear company that believes fit should come first, are The New Nakeds, a skin-tone inspired range of bras and underwear exclusively available in ThirdLove’s best-selling, award winning 24/7™ styles, including the Classic T-Shirt, Full Coverage and Push-up Bra styles. In five flattering skin shades from Naked 1 to Naked 5, this new line will compliment most skin tones and allow women to discover today’s modern nude bras in their perfect fit.

“Over the past few years, we’ve had many women reach out to us expressing frustration from walking through a department store and only seeing one shade of nude,” said Ra’el Cohen, Head of Design and Creative. "We already offer highly personalized recommendations for fit and style, so offering more nude shades felt like a natural extension for the brand. In development for over 2 years, The New Nakeds line used data and focus groups to determine the shades we ultimately designed and fill a void that previously existed in bra shopping.”

Through their exclusive Try Before You Buy offer, ThirdLove is the first eCommerce brand that allows a woman to try and wear product, before committing to purchase. Through this program, 80% of women find their perfect fit and keep their trial bra. The average time to second purchase is only 46 days and the AOV on the 2nd order is 57% higher than the first purchase.

“We believe customers deserve to experience a product to know that it will work for their bodies and lifestyle,” said Heidi Zak, co-Founder and CEO of ThirdLove. “Our Try Before Buying program is at the forefront of a growing ecommerce trend that puts customers first. Through this unique program we offer a service that other retailers don’t provide so that we can ensure women have the opportunity to find a style and size that works best for their body type.”

For a limited time, from February 7-21, The New Nakeds will be included in the company’s Try Before You Buy program. Now women can get their perfect fit and their perfect shade of nude. Available in sizes from AA-G cups, including their exclusive ½ cup™ sizes, The New Nakeds allow women to personalize every aspect of their bra shopping experience.

About the Try Before You Buy Program

Customers only pay for shipping, and after receiving the bra are encouraged to take the tags off and wear the bra making sure it works for them. After 30 days, customers have the option of purchasing the item at full price or returning for no charge. To learn more, go here. All gently worn bras that are returned are donated to women’s charities. Since our founding in 2013, ThirdLove has donated over $1 million dollars worth of bras to charities around the United States.

About ThirdLove

ThirdLove is an innovative bra and underwear brand that believes fit should come first. In addition to offering signature half-cup sizes to provide a more precise fit, ThirdLove has developed a FitFinder™ that empowers a woman to find her best size and style from home. By using real women’s measurements in their design process, ThirdLove is able to consider the unique needs of diverse body sizes and shapes and deliver on its mission to create bras that fit real women. To learn more, visit


for ThirdLove
Miranda Gooding, 973-980-2015

Release Summary

ThirdLove launches the New Nakeds, a skin-tone inspired bra and underwear line available in five shades. New product line created from customer feedback on ‘most requested shades’


for ThirdLove
Miranda Gooding, 973-980-2015