Automatic and American Family Insurance Announce Connected-Car Partnership

Companies Team Up To Offer Smarter Insurance Options for Hundreds of Thousands of Drivers

SAN FRANCISCO--()--Automatic, a leading provider of telematics solutions to businesses and consumers, is thrilled to announce a comprehensive partnership with American Family Insurance, using connected-car technology to help drivers stay safe and reduce their insurance costs.

Under the partnership, Automatic will provide its category-defining OBD-II adapters and mobile apps to new American Family Insurance policyholders who enroll in the company’s KnowYourDrive program. The program will start this month in Arizona and Indiana, and will be introduced in more states throughout the year.

American Family Insurance policyholders in the KnowYourDrive program will immediately have access to all of Automatic’s consumer features, including the ability to identify risky driving behaviors they can correct to help prevent future accidents. This data is collected by the adapter plugged into the vehicle’s on-board diagnostics (OBD) port and shared with the driver through the app.

American Family and Automatic are also jointly developing new integrations, such as roadside assistance and claims submission to be handled within Automatic’s app.

“We’ve seen an enormous evolution in the way insurance companies think of telematics in the past few years,” said Gary Clayton, CEO of Automatic. “American Family Insurance is one of the most trusted and forward-looking names in the insurance business, and with good reason -- they’re always looking out for their customers. This partnership is further proof of that.”

“KnowYourDrive, with the Automatic technology, aims to transform the experience of car ownership and insurance for American Family Insurance policyholders. It gives them a connected car-tool to track and improve their driving while also opening up the opportunity to earn a discount on their insurance policy,” said Felipe Teixeira, American Family Insurance national product manager.

KnowYourDrive is a voluntary program, with participants receiving an introductory five percent discount on their insurance. That discount can grow to as much as 40 percent based on the policyholder’s driving data.

Key features of Automatic include:

  • Flexible, Sensor-Agnostic Platform: The same platform that made Automatic the ‘App store for your car’ in the consumer space gives Automatic enormous flexibility around both hardware and software choices when building experiences for the enterprise.
  • Secure Solution: In a Department of Homeland Security funded study, researchers at Carnegie Mellon University found that Automatic had a product that their experts couldn’t hack, which was unique among telematics solutions providers.
  • Consumer Proven: Originally conceived of as a consumer product, product design and user experience are at the core of Automatics products. Insurance customers actually want to use Automatic, rather than merely tolerating it.

About Automatic

Automatic is the connected car platform for both consumers and the enterprise. Combining the most secure telematics hardware with award winning software and services, Automatic helps consumers drive smarter, while giving leading insurance companies the richest data available today about their members’ driving habits. With billions of miles of driving, Automatic has amassed the largest multi-brand automotive data platform available today. Automatic was founded in 2011, and is headquartered in San Francisco. For more information, visit

About American Family Insurance

Madison, Wis. - based American Family Insurance, celebrating its 90th anniversary in Oct. 2017, is the nation's 13th-largest property/casualty insurance group and ranks No. 332 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, through its exclusive agents in 19 states. American Family affiliates (The General, Homesite and AssureStart) also provide options for consumers who want to manage their insurance matters directly over the Internet or by phone. Web; Facebook; Twitter; Google+


Buckley Slender-White, 415-655-4562


Buckley Slender-White, 415-655-4562