MILWAUKEE--(BUSINESS WIRE)--Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), has announced its most recent investment in the Lincoln, Neb., community with the addition of comfortable DreamLoungerSM recliner seating throughout the Marcus Lincoln Grand Cinema, 1101 P Street. As part of the renovation, the UltraScreen DLX® auditorium will become the first in Lincoln to offer heated recliner seats. Construction will begin in February 2017.
“Less than three years ago, we invested more than $1 million in food and beverage amenities, a premium, large-format screen and multidimensional sound at this state-of-the-art facility,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “Now with the installation of our popular DreamLoungers in every auditorium and the introduction of heated seats, the Lincoln Grand Cinema will offer the very best in entertainment for the Lincoln community.”
DreamLounger recliners will enable moviegoers to go from a seated upright position to a full recline at the touch of a button. Plus, these seats provide the comforts of home with double the legroom between rows. Guests in the UltraScreen DLX auditorium, which includes a massive screen, recliner seating and Dolby® Atmos® sound, will now have the option for heated seats that can be turned on or off with the simple push of a button.
Additionally, Lincoln Grand Cinema will introduce reserved seating in all 14 auditoriums. Guests will be able to select their seats in advance to enable a convenient and stress-free experience upon arrival.
These enhancements are the latest in Marcus Theatres’ ongoing commitment to bringing the ultimate moviegoing experience to Lincoln. The addition of DreamLoungers at Lincoln Grand Cinema brings the company’s total renovation investment in its Lincoln locations to more than $10 million since it purchased four local theatres in 2008. A Take FiveSM Lounge with dining and drinks in a casual, relaxing atmosphere, and a Zaffiro’s® Express food concept with pizza, sandwiches, appetizers and more, were added at Lincoln Grand Cinema in 2014. Additional investments in the company’s Lincoln-area theatres included a complete remodel of East Park Cinema in 2015 and significant renovations to South Pointe Cinema last year, including adding DreamLoungers to both theatres.
Lincoln Grand Cinema will remain open during construction. For more information and showtimes, visit www.MarcusTheatres.com.
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 885 screens at 68 locations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus® Hotels & Resorts, owns and/or manages 18 hotels, resorts and other properties in nine states. For more information, please visit the company’s website at www.marcuscorp.com.