DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "World CRM Software Market - Opportunities and Forecasts, 2014 - 2022" report to their offering.
CRM stands for Customer Relationship Management. In an organisation, CRM activities are carried out for managing customer-business interaction. CRM software plays a key role in managing customer data, business information and helps to maintain an ideal client-business relationship. It also helps in automating the operations related to sales, marketing and customer support. CRM software integrates with the organisation's CRM activities rendering them measurable in terms of effectiveness.
CRM software, as a service (SaaS) has a notable and steady growth forecast with increasing awareness towards the importance of CRM for business development. Ability to manage customer interaction at the optimum levels, cost & time effectiveness, focused customer service, capability of handling large businesses & client information are the key factors that drive the growth of the CRM software market. The report analyses growth trends along with a study of critical factors influencing market.
The market is segmented on the basis of application, end-user and geography. The largest markets for CRM software include North America and Western Europe while China and Latin America project a dynamic growth in the CRM software market.
CRM Software Market Segmentation
The market is segmented on the basis of Application, End-user and Geography.
Market By Application
- Customer service
- Social networking
- Supply chain
Market By End User
- Small & mid-sized Enterprises
Market By Geography
- North America
- Asia Pacific
- Oracle Siebel
- Microsoft Dynamics
For more information about this report visit http://www.researchandmarkets.com/research/w6gw9x/world_crm