RESTON, Va.--(BUSINESS WIRE)--Inovvo, a leader in wireless network analytics for the telecommunications sector, announced that it has completed a successful implementation with FarEasTone (FET) Telecommunications, a tier-one wireless operator in Taiwan with more than eight million subscribers. FET selected Inovvo for it’s expertise in providing marketing intelligence and enhanced subscriber insights.
Inovvo’s Subscriber Analytix (SAx) Marketing platform utilizes industry-leading dictionaries, proven methodologies and proprietary technology to enrich and correlate multiple data sources. Inovvo’s platform provides near real-time marketing insights empowering FET to promote and optimize its newly-expanded product offering and services to its subscriber base.
“FET is constantly innovating and rolling out new value-added services such as mobile payments, commerce and enhanced digital content offerings,” said Magdalina Lin, EVP at FarEasTone. “Inovvo’s Subscriber Analytix platform has helped us to better reach our customers with relevant services and promotions, enhancing overall customer experience.”
“Wireless operators worldwide repeatedly turn to Inovvo for marketing and monetization expertise,” said Ronald Cho, Vice President at Inovvo. “We’ve been working with FET for over a year to help them transform their marketing practices; ultimately uncovering opportunities to pursue digital and core revenue streams.”
Inovvo, a leader in wireless network analytics, answers the challenges that operators face today from marketing and customer care to network planning. Inovvo improves operator interactions with their subscribers and enhances customer experience by providing on an individual basis detailed analytics and deep insights into behaviors, interests, usage, and network performance. Empowered with the information, Inovvo gives its clients the means to create a personalized subscriber experience resulting in minimized churn, improved ARPU margin and increased loyalty.