NEW YORK--(BUSINESS WIRE)--Monetate, the worldwide leader in personalization, today announced that it received an Eggie Award for Best Marketing Platform from Newegg, a leading e-commerce company and Monetate customer. The Eggie Awards celebrate top-performing vendors and honor partner companies who contributed to Newegg's success in 2016.
Monetate powers true 1-to-1 personalization by enabling retailers to translate their vast array of customer data into real-time action across channels and devices. By empowering brands to understand and interpret customer data in a meaningful way, retailers can deliver a more relevant experience that builds long-term customer relationships.
"We're honored to be recognized as Best Marketing Platform by Newegg. Newegg is using our platform to drive personalized, relevant experiences for its customers, and we think that's tremendously exciting," said Lucinda Duncalfe, CEO of Monetate. "We believe that interacting with every customer uniquely, reflecting who they are and their relationship with a brand is the next wave of marketing. And we're thrilled to be helping Newegg and others make those dreams possible, today."
The awards were announced at the 2017 Eggie Awards Gala which took place at the Consumer Electronics Show (CES) in Las Vegas at Caesars Palace on Jan. 5. For a full list of winners, visit the Newegg website.
"Monetate's platform has been integral in helping us provide unique, personalized experiences for Newegg’s customers. This well-deserved Eggie Award for Best Marketing Platform celebrates their continued commitment to our success," said Merle McIntosh, SVP Sales & Marketing at Newegg. "We look forward to continuing our work with Monetate in the future."
Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.
Monetate’s approach to personalization starts with the understanding that each individual is unique, and instantly chooses the best interaction for each one. Unlike testing, which identifies the best choice for everyone, or segmentation, which defines the best choice for a group of people, Monetate’s 1-to-1 personalization engine reflects the full diversity of human beings and creates an experience for each one, in each moment.
In order to deliver true 1-to-1 experiences, Monetate’s platform is:
- Independent, so you can use any best of breed solution in your marketing stack and not be tied to one vendor’s offerings;
- Open, so marketers can use all of their data wherever it sits, push a decision to any touchpoint and pull the results back into their data/analytics infrastructure;
- Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows; and
- Bionic, giving the creative marketer the power to manage a machine learning engine and operate at 1-to-1 scale, for real.
Founded in 2008, with offices across the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for The North Face, QVC, J.Crew Group, and hundreds of other market leaders.
About the Eggie Awards
Newegg celebrates the Eggie Awards each year at the Consumer Electronics Show. Now in its 13th year, the coveted Eggie Awards recognize outstanding contributions from the company’s valued partners, vendors and customers. The 2017 Eggie Awards gala took place at the Omnia Nightclub at Caesars Palace on Jan. 5.
About Newegg Inc.
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates Newegg.com (http://www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 30 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California. Newegg operates Hybrid Centers in City of Industry, CA and Richmond Hill, Ontario.