NEW YORK--(BUSINESS WIRE)--Nielsen Catalina Solutions (NCS), the leader in driving return on ad spend (ROAS) for the CPG industry using purchase-based data and measurement, announced that Andrew Feigenson has been named Chief Revenue Officer. Andrew will lead sales and marketing and report to CEO Matt O'Grady.
"Andrew has a reputation for innovation and entrepreneurial thinking," said Matt O'Grady, CEO, Nielsen Catalina Solutions. "As the leader of Nielsen's digital business, Andrew pioneered Digital Ad Ratings, the industry's new standard for digital audience measurement. His experience makes him uniquely positioned for this role with NCS, as digital media transforms every aspect of the industry we serve."
Most recently, Feigenson served as Managing Director, Digital for Nielsen, where he was responsible for leading Nielsen’s work with digital media companies. During his tenure at Nielsen, he launched their programmatic business, Digital Ad Ratings and Nielsen’s audience segments, in addition to spearheading several strategic partnerships and acquisitions. Andrew began his career in management consulting with Accenture and Cap Gemini, where he worked with leading global companies. Subsequently he held executive roles in a series of private equity and venture backed companies.
"In a world where audiences are fragmented across media platforms and marketers have more solutions to consider than ever, the need to reach the right consumer segments, measure effectiveness and optimize outcomes consistently across platforms is essential. NCS can do this using actual sales data. This is the opportunity I'm most excited about bringing to fruition with NCS," said Andrew Feigenson, CRO, Nielsen Catalina Solutions.
About Nielsen Catalina Solutions
NCS (Nielsen Catalina Solutions) is a purchase-based ad targeting and ROAS measurement firm serving the CPG industry. NCS integrates in-store purchase data from nearly 90 million households with media exposure data from TV, online, mobile, print, radio and CRM to help consumer packaged goods advertisers, agencies and media companies define their most valuable audience, reach them with advertising and measure incremental sales from the campaign. The joint venture between Nielsen and Catalina has helped over 200 advertisers and 450+ brands optimize ad performance to drive revenue growth and increase return on ad spend. Visit us at www.ncsolutions.com to learn more.