NEW YORK--(BUSINESS WIRE)--Award-winning technology software provider Celerant Technology, announced the availability of its comprehensive integrated marketing automation platform and service, in addition to SEO services for its industry-leading retail platform. The digital marketing services offered by Celerant give retailers the ability to respond immediately to changes in the retail environment and continuously increase traffic and sales to their e-commerce websites and physical stores.
Celerant’s integrated email automation segments customers in real-time based on their buying patterns, behaviors and demographics; it then automatically sends relevant, personalized e-mails to drive engagement and conversion. The power behind this marketing automation solution stems from its seamless integration within the Celerant POS, e-commerce and CRM databases. Retailers employing this solution can set triggers that send marketing messages dynamically to customers based on any action they perform at any touchpoint. Examples of triggers include: Making recent purchases, purchasing specific types of products, abandoning carts, and not making a purchase for a specified amount of time. Celerant’s marketing automation platform provides retailers with the ability to set their own custom triggers based on any action they wish.
“We discovered from working with our vast client base there was a huge need for an email automation platform. Many of our clients market through email campaigns- but they are sending mass messages to blind lists,” said Ian Goldman, CEO of Celerant Technology. “Many small and mid-market retailers lack the capability and/or internal resources to effectively manage personalized, targeted email marketing- as well as their own ongoing SEO- so we are excited to announce our platform and make our team of proven experts available to keep them on the forefront of digital marketing.”
By expanding its suite of services to include ongoing digital marketing, Celerant now supports its clients long past go-live. Ongoing technical support and newly unveiled services also allow Celerant to assist clients in their long-term marketing efforts to increase traffic and conversions, both in-store and online.
“Not only was Celerant’s marketing automation launched seamlessly and quickly, it took our email program to the next level,” says Craig Walton, Director of E-commerce at D&D Texas Outfitters. “It gave us the ability to segment our customers like never before and provide personalized communication that generated results in terms of revenue and customer engagement throughout the entire shopping journey.”
“I had been optimizing SEO on my own, but it’s a huge job and partnering with an expert was definitely going to be necessary to do it right,” explains Tim Stouffer, Director of Marketing for Piragis Northwoods Company, a premier outfitter and retailer. “There are plenty of companies out there that offer SEO services, but since I was already using Celerant for POS and e-commerce, they were able to hit the ground running. After just 9 months of working with Celerant’s SEO team, Piragis has seen tremendous results- daily traffic has more than doubled, the quality of traffic has increased and most importantly, conversion rates on the site have more than quadrupled in under a year.”
Marketing automation and SEO solutions from Celerant also offer fully-measurable results and continuously provide metrics that effectively evaluate the efficacy of any campaign. This provides retailers with full visibility into how well any component of their digital marketing is performing and allows instant modification to any variable, so results can be optimized quickly.
Celerant Technology’s newly announced digital marketing platforms and services are on display at NRF’s “Big Show” Expo (Booth #1653) held at the Javits Convention Center in New York. Celerant.com/NRF
About Celerant Technology
Celerant Technology is a retail technology provider offering unparalleled and seamless multi-channel integration to retailers across all industries. Since 1999, Celerant has consistently accelerated business growth and efficiency through unique innovations such as: POS, inventory management, advanced analytics, integrated E-Commerce, mobile applications and back office - to name a few. With an open and collaborative environment, the company focuses on each retailer’s specific integration needs to form genuine, enduring partnerships. As a mid-market retail system leader, Celerant provides solutions and expert advice to continually accelerate retail growth. A multifaceted award-winning company, Celerant prides itself in the quality of its products, the capacity of its service, and remains the true multi-channel software provider. For more information, visit www.celerant.com.