LINCOLN, Mass.--(BUSINESS WIRE)--Exchange Solutions, which offers innovative customer engagement and loyalty products, announces it will add real time intelligent customer engagement and loyalty insights to IBM Watson Commerce Insights. This will allow retailers to build and launch targeted engagement and loyalty campaigns to maximize customer lifetime value, customer satisfaction, and profitability. IBM Watson Commerce Insights revolutionizes the way retail merchandisers and marketers view and gain insight to their customers and business. Imagine all key data streams, business insights and opportunities where you need them most, on your storefront with your products and categories. Now, with IBM and Exchange Solutions online merchandisers and marketers can gain insight to the key metrics that impact their business and take immediate action on those insights.
“Customers are demanding a more relevant, 1 to 1 experience from their retail brands. The key for retailers to delivering those experiences is a deeper understanding of customers through real time insight to behavior and intent along with purchase history to deliver individualized customer engagement”, said Ron Gerace, Senior Vice President, Product and Marketing at Exchange Solutions. “By working as a proud partner with Watson Commerce Insights, merchandisers can use Exchange Solutions’ advanced customer engagement solution to personalize customer engagement for each and every shopper. Together, we accelerate insight to action for retail merchandisers and marketers while ensuring retail customers are delighted by the experience”.
“Customer expectations are continually changing and the ability to quickly identify and act on new behavior, market trends or competitive situations is key to delivering relevant experiences and building lasting customer relationships.” said Steve Mello, Vice President, IBM Watson Commerce Solutions and Strategy. "With this partnership, Exchange Solutions and IBM give online merchandisers new customer insights enabling them to design, build, and operate more effective customer engagement and loyalty programs that engage customers as individuals.”
About Exchange Solutions
Exchange Solutions offers innovative customer engagement and loyalty products that maximize customer lifetime value, customer satisfaction, and profitability. From offices in Boston and Toronto, Exchange Solutions has been helping leading retailers, financial institutions and subscription businesses create sustainable and profitable communities of engaged customers since 1996.
To find out more about Exchange Solutions, please visit www.exchangesolutions.com