TEL AVIV--(BUSINESS WIRE)--Aviva Shwartz, an award-winning public relations professional with extensive sales and marketing experience, has joined Business Wire as its authorized sales representative in Israel.
Most recently, Shwartz has headed her own PR firm, AvivaPR, which was honored in 2015 by Israel’s Association of Media Consultants and Public Relations for best public relations campaign of the year/Lifestyle category.
Prior to setting up her own communications agency, Shwartz was a sales and marketing executive, enabling her to establish strong relationships with public and private firms across a broad cross-section of industries.
Additionally, Shwartz leveraged her role representing Standard & Poor’s World Stock Exchanges -- the authoritative information resource on Israeli publicly traded companies -- to forge strong ties with senior executives at many of the listed firms included in the directory.
“We are very excited to have Aviva represent Business Wire’s interests in the very promising Israeli market,” noted Dick Bromley, senior vice president of business development, in making today’s announcement. “The Israeli business community clearly recognizes the importance of global communications. They will now be able to consult with a local Business Wire representative who has more than a decade of direct industry experience, before taking advantage of the world’s largest media distribution and investor relations platform to reach their target audience.”
About Business Wire:
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 29 offices worldwide to securely meet the varying needs of communications professionals and news consumers. In 2015, Business Wire teamed up with Al Roker Entertainment to create BizWireTV, a bi-weekly digital video news program that features the top trending news releases that cross the wire.