AUSTIN, Texas--(BUSINESS WIRE)--As it begins its tenth year of helping leaders move people, Overflow Communications is focusing exclusively on those services that equip top executives to inform, inspire and improve their organizations.
“Leaders are measured by their ability to move people toward a goal and the right words are a key tool in that process,” said Andrew Barlow, CEO & Founder, who has written more than a thousand speeches for leaders in the military, healthcare, media, athletics and politics. “In the same way we counsel leaders to sharpen their focus, we’re honing ours to those specific capabilities that best help clients move their organizations, namely the right words in the right channel at the right time.”
Going forward, Overflow is spinning off its web and social media capabilities to focus on applying its Creative Communications Intelligence (CCI) model, guiding clients toward a fresh perspective on their challenges and creative solutions to issues of culture, motivation and purpose.
“Whether our client is a politician building support among constituents, a CEO working to reform an organization’s culture or an association executive driving a legislative agenda, we meld their vision, voice and vehicle for maximum effect,” continued Barlow. “Flowing from collaborative creative relationships tailored to each leader, that vehicle can be a live speech, a polished video, a podcast or an op-ed, all dictated by audience needs.”
As part of the transition, Overflow is proud to congratulate Eliza Vielma, the company’s social media Artist in Residence since 2015, on her new venture, ESV Creative. Prior to aligning with Overflow, Vielma served as communications director for Sen. Brandon Creighton after guiding Lt. Governor David Dewhurst’s digital media efforts and putting Americans for Prosperity’s Texas organization on the social media map.
“Eliza has been a vital part of our team and we couldn’t be happier for her as this new chapter in her professional life unfolds,” continued Barlow. “No one can match her strong grasp of social media strategy, superb graphic design skills or flair for the perfectly timed post.”
The Overflow Communications suite of services can be reviewed in greater detail at www.OverflowCommunications.com.