DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Brazil Cards and Payments Market - Size, Share, Development, Growth and Forecast to 2020" report to their offering.
In terms of transaction volume, the debit cards had 64.6% share in the Brazilian payment card market in 2014. During the same year, the credit cards had 35.4% share in the Brazilian cards market, in terms of transaction volume. The debit cards dominant share is likely to remain stable over the forecast period of 2015-2020.
The total number of credit cards in Brazil increased at a CAGR of 12.4% during the period 2012-2014. There was intense competition among credit card issuers to encourage card usage and spend. Credit card issuing banks implement various marketing strategies and numerous offers and campaigns to attract consumers.
The charge cards segment represents a small portion of the Brazilian pay later card market but is expected to gain momentum due to expected growth in the volume of high net worth individuals (HNIs) during the period 2015-2020. The frequency of charge card use declined at a CAGR of -1.4% during 2012-2014. The frequency of transaction is expected to fall to 4.2 times by 2020.
In August 2015, Elo signed an agreement with Discover Financial Services to allow Elo cardholders to make international purchases and withdraw cash on the US company's payment network. The partnership between Elo and Discover will focus initially on enabling Elo cards to be accepted in more than 185 countries though Discover's network.
Key players in the Brazil cards and payments market:
- Banco do Brasil
- Caixa Econômica Federal
- Banco Bradesco
- Banco Santander
- Itau Unibanco
Key Topics Covered:
2. Research Methodology
3. Executive Summary
4. Key Industry Drivers
5. Payment Channels
6. Terminal Statistics
7. Payment Card Market Analysis
8. Debit Card Market Analysis
9. Credit Card Market Analysis
10. Charge Card Market Analysis
11. Card Fraud
12. Prepaid Card Market Analysis
13. Card Market By Customer Segments
14. Competitive Landscape
For more information about this report visit http://www.researchandmarkets.com/research/vkpvgl/brazil_cards_and.