The report forecasts the global tampons market to grow at a CAGR of 5.87% during the period 2016-2020.
Among various feminine hygiene products, the acceptance level of tampons is low due to lack of affordability, cultural restraints, and fears associated with tampon use. However, increasing marketing and advertising initiatives undertaken by vendors to educate women about the benefits associated with the use of tampons is expected to increase the share of this segment in the global feminine hygiene products market during the forecast period.
Global Tampons Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, over the past few years, the penetration rate for usage of tampons across developing regions has improvement from the previous years. This can be well-illustrated from the rise in promotions, education, and initiatives taken by the governments and NGOs. The growing availability of tampons at subsidized rates has made them more affordable for women. Likewise, with the growing per capita disposable income, women belonging to urban areas and the middle-income segment are able to purchase high absorbent tampons that are usually expensive. India, Indonesia, and China are expected to have a high penetration of tampons due to a rise in their gross domestic product. This will positively affect the global tampons market during the forecast period.
- Procter & Gamble
- Johnson & Johnson
- Svenska Cellulosa Aktiebolaget
Edgewell Personal Care Company
Key Topics Covered:
Part 01: Executive summary
Part 02: Scope of the report
Part 03: Market research methodology
Part 04: Introduction
Part 05: Market landscape
Part 06: Market segmentation by product type
Part 07: Market segmentation by distribution channel
Part 08: Geographical segmentation
Part 09: Market drivers
Part 10: Impact of drivers
Part 11: Market challenges
Part 12: Impact of drivers and challenges
Part 13: Market trends
Part 14: Vendor landscape
Part 15: Key vendor analysis
Part 16: Appendix
For more information about this report visit http://www.researchandmarkets.com/research/hghcss/global_tampons