FINDLAY, Ohio--(BUSINESS WIRE)--Cooper Tire announced today that the Cooper Zeon RS3-G1 has earned a 2016 GOOD DESIGN® Award from The Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies for its design excellence. The Cooper Zeon RS3-G1 was selected from several thousand entries from more than 55 countries.
The GOOD DESIGN® Award is one of the world’s most prestigious and longest-standing design award programs recognizing new consumer products designed and manufactured in Europe, Asia, Africa, and North and South America. The award is based on criteria including innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency, and sensitivity to the environment.
“The Cooper Zeon RS3-G1 is a breakthrough tire in the ultra-high performance category, with innovations that deliver incredible grip, holding the road at up to 1g in tight corners—a marvel of cutting edge technology for an all-season tire,” said Scott Jamieson, Cooper’s Director of Product Management for North America.
“Cooper is honored to have earned this recognition for our Cooper Zeon RS3-G1 tire,” Jamieson added. “It has been earning rave reviews for its ability to hold the road in wet or dry conditions, and we’re thrilled to add this award to its accomplishments.”
The Cooper Zeon RS3-G1 is an exciting new all-season passenger car tire for high performance vehicles and drivers. Alongside a sleek race-inspired sidewall, the tire’s tread compound and design deliver a host of leading innovative features to create grip, stability and durability. Whether drivers are on dry pavement, wet pavement or even in light snow conditions, the Cooper Zeon RS3-G1 is truly an all-season tire with performance worthy of the high performance tire category. The tire has been designed with more rubber on the outside shoulder and intermediate rib to grip and provide stability during cornering maneuvers and to reduce tire noise. The Cooper Zeon RS3-G1 also provides longer-lasting biting edges due to its 3D full-depth sipes, which go deep into the tread elements. The sipes help the tire tread blocks maintain a stable shape during acceleration, braking and cornering. The full-depth aspect of the sipes means that even when the tire is half-worn, there are still sipes to provide biting edges for consistent performance.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.