Ibrey leads Business Wire’s digital services including corporate websites, the NewsHQ online newsroom and the InvestorHQ IR site content management solutions. These products provide Business Wire clients with highly secure and easy to manage mobile-optimized communications centers, featuring analytics for better monitoring. Clients have the option of automatic and direct posting of Business Wire-distributed press releases, as well as self-published press releases, multimedia, press kits, executive biographies, annual reports, stock charts, SEC filings and much more.
“Ibrey’s vision and leadership have made NewsHQ and InvestorHQ an industry leading CMS solution for hundreds of top companies and organizations. Our clients depend on her and her team to keep their websites secure and updated with the latest technology,” said Cathy Baron Tamraz, Business Wire’s CEO.
Ibrey is based in the Business Wire Florida office and is part of the Product Strategy team led by Laura Sturaitis, EVP Media Services and Product Strategy. Ibrey joined Business Wire in December 2009 as Director of Client Development, and was promoted to VP Web Communications in 2010.
Ibrey holds a B.A. in Mass Communications, a CIW Webmaster Certification, and is a long-time member of the Public Relations Society of America. She is a published writer, actively sought-after industry speaker and considered a foremost expert in online newsrooms and investor relations sites with social media integration. She has been nominated for the Association of Women in Communications Woman of the Year (Technology) honor and has been published or interviewed in trade publications such as PR Tactics, PR WEEK, Daily ‘Dog, IRAlert, CommProBiz, IR Magazine, the South Florida Business Journal, and the book PR 2.0: New Media, New Tools, New Audiences.
With 30 years of experience, Ibrey has been involved in launching online newsrooms and IR sites for Fortune 500 companies and leading companies and organizations worldwide.
About Business Wire:
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 29 offices worldwide to securely meet the varying needs of communications professionals and news consumers. In 2015, Business Wire teamed up with Al Roker Entertainment to create BizWireTV, a bi-weekly digital video news program that features the top trending news releases that cross the wire.