NEW YORK--(BUSINESS WIRE)--Citizen Relations, a global, award-winning, integrated creative communications agency, announced today that Scott Cocchiere has joined as Executive Creative Director, effective January 3.
Based in New York, Cocchiere will lead Citizen’s creative offerings, overseeing campaign development, content creation and brand storytelling. He will join Citizen’s expanding senior team that includes the firm’s recently appointed U.S. General Manager, Nathan Friedman and executive producer, Alex Castro, among others.
“Citizen is proud of the award-winning work we do for our clients, from creative ideation to program execution,” noted Nathan Friedman, General Manager of Citizen Relations U.S. “Cocchiere’s breadth of client experience, digital prowess and creative campaign experience will advance our ability to deliver fully-integrated programs and client teams.”
Cocchiere has created campaigns across a multitude of product categories for brands such as Bank of America, Dannon, KFC, Philips, Unilever and numerous others. He was most recently at Cohn & Wolfe, where he served as senior vice president and executive creative director. Previously, he was at Emanate for four years, where he built a creative and digital content offering from the ground up and drove the ideation process for integrated marketing programs for their full client roster.
Over the course of his career, Cocchiere has gained expertise in multiple marketing areas, including traditional, direct, digital and experiential at FCB, OglivyAction and DVC Worldwide. At OglivyAction, he collaborated with OglivyPR and Social@Oglivy to develop comprehensive communications strategies and solutions for the global Unilever business.
“I’m honored to continue Citizen’s expansion of their robust client profile and provide captivating campaigns to excite our clients and disrupt the marketplace,” commented Cocchiere. “Citizen has always had a reputation for creative excellence and I’m looking forward to contributing to their creative vision across mobile, digital, experiential and more.”
Cocchiere holds a B.F.A in Graphic Design from the University of Michigan.
About Citizen Relations
Citizen Relations is a global, award-winning, integrated creative communications agency. Its mission is to drive clients’ business forward through creative strategic frameworks that spark conversation, create citizen engagement, and fuel results. With nine offices around the globe, including New York, Los Angeles, Toronto, Montreal, London, and Hong Kong, Citizen operates on a global scale with boutique offering and local-market expertise. Its unique model features a strategic-partner network across more than 40 countries and cities, globally, providing clients valuable on-demand access and highly customized services when, and where needed. For more information on Citizen Relations visit www.citizenrelations.com.