CHICAGO--(BUSINESS WIRE)--With a focus on challenging the content demands of tomorrow’s self-directed investor, tastyworks – a new online brokerage firm – was launched today. The founders of the award-winning thinkorswim platform and the creators of tastytrade, the fastest–growing online financial network, have joined to combine powerful yet easy-to-use technology with live, strategic content and a reduced fee structure to transform individual investors from passive to active market participants.
“We’re on a mission to debunk the myths around active vs. passive investing. We are redefining “active trading” to help individuals understand what it means to be “active” and help empower them to take control of their finances,” said Kristi Ross, co-CEO and President of tastytrade. “tastyworks will allow investors to leverage our fast technology and low fees that appropriately fit our trade small, trade often methodology that we research and discuss every day on air.”
tastyworks is built to be the next leap forward in the financial industry. Shared Tom Sosnoff, founder of thinkorswim and co-CEO of tastytrade, “If you want to truly change decades of wealth destruction and excessive fee rip-offs supported by a culture of passive investing, then tastyworks gives you the complete package—technology, content and pricing. No mutual funds, annuities or fee based managed products will ever be offered or upsold at tastyworks.”
Scott Sheridan, co-founder of thinkorswim and the new CEO of tastyworks, sees many reasons why active traders will choose the new broker. “In 2000 we changed the financial landscape forever with the incredible design and technology we delivered in thinkorswim. tastyworks, with content and quantitative research driving the direction of the firm, is our new vision of finance. We set the bar with thinkorswim, and we’re doing it again with tastyworks.”
The management, technology and content teams behind tasytworks have worked together for nearly 20 years, bringing unparalleled expertise in the retail trading space to make the self-directed investor even more competitive. Added Sosnoff, “Wall St. sucks money from investors for no tangible benefit except for maintaining the highest profit margins of almost any industry sector. But when you pay $1 in commission to tastyworks, you’ll see it work for you in platform enhancements and ground-breaking content.”
“The positive response from our supporters has been overwhelming. We are incredibly excited about disrupting the industry one more time,” said Sheridan.
tastyworks will support traders of all account sizes with all listed product choices and all levels of activity. For more information, go to www.tastyworks.com.
tastytrade is one of the most-watched online financial network, engaging investors and traders across 150 countries with 8 hours of daily, live, cost-free and commercial free programming. tastytrade’s research-based content teaches a logical, mechanical approach to investing and identifying opportunities based on probability and volatility. Investors are continually challenged with financial math, humor and new market perspectives. tastytrade offers 30 million hours of free archived programming.
Based out of Chicago, IL, tastyworks is a brokerage firm, creating and leading a financial revolution for the do-it-yourself investor. The brokerage firm was founded by the same anti-Wall Street team that created thinkorswim in 1999 and tastytrade in 2011. tastyworks supports investors who want to actively manage their own money with a powerful platform, embedded engaging content, and a unique commission structure. For more information visit www.tastyworks.com.