2017 Rose Parade® Float Decorating in Full Bloom at Fiesta Parade Floats

Thousands Begin Transforming Giant Structures into Magnificent Floral Masterpieces at America’s Winningest Float Builder

DECEMBER 26 – JANUARY 1
OPEN DAILY FOR MEDIA
4:00 AM – 11:30 PM

--()--Fiesta Parade Floats:

WHAT?

America’s Most Dominant Float Builder unveils a line-up that includes: Dole Packaged Foods, Miracle-Gro, Kaiser Permanente, City of Torrance, AIDS Healthcare Foundation, City of Los Angeles, Northwestern Mutual, The Bachelor, California Milk Advisory Board, Lucy Pet, Occupational Therapy Association of California and the Royal Court presented by the Tournament of Roses Association.

Carnival–Like Atmosphere: Hundreds of excited volunteers gather at Decorators’ Village and begin affixing thousands of flowers and floral arrangements to this year’s Rose Parade floats - a task that requires over 10,000 cumulative hours for completion.

WHY BE THERE?

It’s Where the Winners Live: Fiesta Parade Floats has a prize winning rate of over 67% for the last 29 years, the highest prize winning rate in the Rose Parade industry.

GREAT PHOTO OPPORTUNITIES: The best place to get an up-close look at the Rose Parade float preparation, as it is buzzing with excitement all day and night.

Inside Look: Bring your audience a behind-the-scenes look at the hard work – and fun – that goes into getting the floats ready for the 2017 Rose Parade.

Action: An opportunity for your favorite “on the scene” reporter to get their hands dirty and learn the finer points of Rose Parade float decorating with a line-up that includes brave knights, fiery volcanoes, national landmarks, respected roses, tree-top love, reigning royalty, Olympic-sized celebrations, boundless hope, heroic heritage, extraordinary dairies, a touching tribute and wave-riding K-9’s.

Fiesta Parade Floats
16016 Avenida Padilla, Irwindale, CA

Media Contacts: Will Ostedt (818-207-4058) / Stefan Pollack (310-780-2364)

Contacts

The Pollack PR Marketing Group
Will Ostedt / Stefan Pollack
310-556-4443
Cell: 818-207-4058 / 310-780-2364
wostedt@ppmgcorp.com
spollack@ppmgcorp.com

Release Summary

Rose Parade Float decorating begins at Fiesta Parade Floats

Contacts

The Pollack PR Marketing Group
Will Ostedt / Stefan Pollack
310-556-4443
Cell: 818-207-4058 / 310-780-2364
wostedt@ppmgcorp.com
spollack@ppmgcorp.com