NEW YORK--(BUSINESS WIRE)--Citizen Relations, a global, award-winning, integrated creative communications agency, announced today that Alex Castro has joined as Executive Producer and Video Content Lead for North America effective January 3.
Based in Los Angeles, Castro will spearhead Citizen’s expansion into the content creation field, utilizing his many years of experience in the television and production realm. He is part of the expanding senior team that includes the firm’s recently appointed U.S. General Manager, Nathan Friedman and the leader for strategic planning, Justin Gardiner, among others.
“As Citizen implements our innovation agenda, we’ve been looking for leaders with different backgrounds that will expand our creative content capabilities,” noted Nathan Friedman, General Manager of Citizen Relations U.S. “Castro’s background in television production combined with his agency experience strengthens our content offering and provides exciting opportunities for our client partners.”
Over the past seventeen years, Castro has worked across multiple broadcast programs and platforms as well as with Fortune 500 companies, including Harley Davidson, Nestle and Verizon, overseeing production from ideation to delivery. During his television career, he was nominated twice for an Emmy and worked on numerous television franchises such as NBC’s Nightly News, The TODAY Show and The Oprah Winfrey Show. Castro was most recently at Weber Shandwick, where he served as senior vice president and executive producer.
“Citizen Relations has a legacy of excellence and providing ground-breaking ideas that drive conversation and tell captivating stories,” commented Castro. “I’m honored to have the opportunity to delve into a new space for Citizen and continue to grow their already impressive client partners in new and exciting ways.”
Castro holds a M.A. in Broadcast Journalism from the University of Southern California and a B.A. in Creative Writing and Political Science, from the University of Southern California.
About Citizen Relations
Citizen Relations is a global, award-winning, integrated creative communications agency. Its mission is to drive clients’ business forward through creative strategic frameworks that spark conversation, create citizen engagement, and fuel results. With nine offices around the globe, including New York, Los Angeles, Toronto, Montreal, London, and Hong Kong, Citizen operates on a global scale with boutique offering and local-market expertise. Its unique model features a strategic-partner network across more than 40 countries and cities, globally, providing clients valuable on-demand access and highly customized services when, and where needed. For more information on Citizen Relations visit www.citizenrelations.com.